Alex joined Ultrahaptics as Vice President of Business Development (North America) in 2016. He heads the sales, marketing, engineering and research teams based in Ultrahaptics' Silicon Valley office which opened in April 2017. Previously, he was Senior Director of Strategy and Business Development at Samsung, where he led a team supporting innovations and investments in semiconductors, displays, datacenter architecture, digital health, internet of things, human-computer interaction, augmented and virtual reality, and autonomous machines and robotics. He joined Samsung in 2011 through Samsung's acquisition of Grandis, a semiconductor memory start-up, where he served as Vice President of Business Development. Earlier in his career, he held engineering positions at IBM and Hitachi. He holds M.A. and Ph.D. degrees in Physics from the University of Cambridge, U.K., an M.B.A. degree from the Wharton School of the University of Pennsylvania, and 8 issued and pending patents.

Ultrahaptics is the world's leading touchless haptics company. The company has developed a unique technology that enables users to receive tactile feedback without needing to wear or touch anything. The technology uses ultrasound to project sensations through the air and directly onto the user. Users can 'feel' touchless buttons get feedback for mid-air gestures or interact with virtual objects.