Smart Agriculture needs data to help farmers increase yield. ON Semiconductor has been developing a family of easy to deploy low cost, battery-free, wireless sensors for a variety of industries. Our new generation of tags includes the ability to attach a variety of sensors, including soil moisture detection. Using a drone, we are able to fly over the tag to collect granular data on the field moisture content. It is also possible to attach other sensors to the tag, such as nitrogen detectors to provide additional information about the soil conditions. This represents an opportunity to help farmers increase their understanding of the soil conditions in their field easily and with minimal investment. Temperature tags can monitor individual cask temperatures in a warehouse to identify potential hot or cold spots in the building that could impact aging, or fluid level and temperature tags can monitor hydroponic facilities to optimize growing conditions. We can assist farmers capture data to help them increase their yields.

Douglas joined ON Semiconductor in February 2017 as Product Marketing Manager. Previously was the Worldwide Director of Industrial Printing/RFID for Ricoh which acquired IBM's Printing System Division in 2007. As part of the transition, Doug retired after 31 years of service with IBM after holding management roles in Technical Support and Field Systems Engineering. Currently resides in Scottsdale, AZ. Doug enjoys tennis and hiking.

ON Semiconductor (Nasdaq: ON) is driving energy efficient innovations, empowering customers to reduce global energy use. The company is a leading supplier of semiconductor-based solutions, offering a comprehensive portfolio of energy efficient connectivity, sensing, power management, analog, logic, timing, discrete, and custom devices. The company's products help engineers solve their unique design challenges in automotive, communications, computing, consumer, industrial, medical and aerospace/defense applications. ON Semiconductor operates a responsive, reliable, world-class supply chain and quality program, and a network of manufacturing facilities, sales offices and design centers in key markets throughout North America, Europe, and the Asia Pacific regions.