Track. Manage. Optimize. How to Find the Payback in Your Asset Tracking Initiatives

Ed Roberto, COO
Trenstar, United States
Feb 21, 2008.


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Presentation Summary

  • In the rush to leverage autoID technologies and drive benefits through to the bottom line, companies sometimes forget that it takes more than a promising technology to create real value in asset management initiatives
  • Technology is the means to the end, not the end itself
  • This presentation is designed to help you understand the real value of a well-designed asset tracking solution

Speaker Biography (Ed Roberto)

Ed Roberto is TrenStar's COO and has for the past 24 years been involved with high technology startup companies, in a variety of operating and executive capacities. His core expertise is in the operational, technical, and financial environments. Most recently, Mr. Roberto was the CEO and Co-founder of Newmerix Corporation. Prior to co-founding Newmerix, Mr. Roberto was co-founder and CEO of Asia Online, Ltd, a consolidator of ISPs in Asia Pacific. Prior to being named CEO in 2000, he was the EVP-Corporate Development, and led M&A efforts in 9 countries in Asia Pacific. He was intimately involved in the company's fundraising, and IPO efforts. Prior to Asia Online, Mr. Roberto was co-founder and VP-Business Development at VIA Internet (Nasdaq:VNWI), a consolidator of ISPs in Europe and Latin America. Mr. Roberto holds an MBA from the Daniels School of Business from the University of Denver and studied Electrical and Mechanical engineering at the University of Colorado.

Company Profile (TrenStar)

TrenStar logo
TrenStar is a market leader in providing asset management solutions to a variety of industries. TrenStar focuses on the asset, how it moves through the supply chain, and what technology and business processes are needed to better track and manage that asset. TrenStar's state-of-the-art asset management, supply chain technology and logistics services have proven to significantly reduce operational costs, improve return on investment and enhance business processes for our clients.