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Product positioning and competitive analysis

IDTechEx will support you in evaluating your competitive advantage and unique selling points, and in finding the best way to develop and position your product portfolio to meet existing and emerging market needs. IDTechEx can help you if you want to:

  • Identify market gaps that your technology or product can address
  • Differentiate your product and technology in a crowded space
  • Evaluate risk from emerging competing suppliers and technologies
  • Map the global competitive landscape and assess the state of competition
  • Understand market requirements and performance targets
  • Narrow the strategic focus of your enterprise

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Methodology outline

 
Technology/
Product Details
Target
Markets
Competing Solutions Solutions Assessment and SWOT Player
Profiles
Define USPs and Value Propositions Product Positing and Marketing Advice
  • Sign NDA with client
  • Visit client to learn concept, technology and/or product details
  • Identify target markets
  • Determine key performance and cost requirement and trend per sector
  • Highlight potential selling points per sector
  • Identify all existing and emerging competing solutions per target sector
  • Detailed assessment of all rival solutions
  • Perform detailed parameterised SWOT on client’s product
  • Benchmark client’s product against competing solutions
  • Identify key players developing and/or commercialising different solutions
  • Detailed company profiles based on direct interviews
  • Identify market gaps and technology needs that client can address
  • Define the best selling points per sector
  • Recommend the best way to position and market the product in the market
  • Provide introductions to potential customers, suppliers or other partners

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