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Performance Of Reflective Electro-Wetting Displays In Out Of Home Applications
Estrel Convention Center, Berlin, Germany
08:40 - 09:00
Digital out of home displays are very attractive to engage with the public. Etulipa has created its first reflective digital displays, based on electro-wetting display technology. Subtractive color mixing is used to create a wide gamut of colors. The displays show excellent contrast and color performance in outdoor conditions.
Speaker Biography (Doeke Oostra)
Doeke Oostra has built an impressive track record in the optical component business. With a PhD background in physics, he worked in Philips Optoelectronics, and JDS Uniphase (later called JDSU, and now Lumentum) as product line manager. Subsequently he took a role as business development manager in Anteryon WaferOptics, the part of the former Philips Optics that focusses on lens solutions for mobile imaging. Since 2012 he is Vice President Business Development of Etulipa, a Philips spin-off bringing electro-wetting display technology to the digital out of home display market.
Company Profile (Etulipa)
At Etulipa we are transforming the world of outdoor digital screens
Etulipa is founded by Hans Feil. Hans has years of experience with Philips Research. He is the co-founder of Miortech and inventor of the 2nd generation electrowetting technology. Etulipa's products can be used in a wide range of applications. From billboards to electronic Changeable Copy Boards and from wayfinding to wall scaping or even color coding.
Etulipa reflective outdoor screens are the only direct alternative to LED-screens. The use of Etulipa reflective outdoor displays will greatly contribute to sustainability.