Speakers from the world's largest organisations will share their needs & experiences with many world first announcements. Learn of the requirements and case studies from end users and hear all about the latest innovations from companies across the value chain. In total, hear insights from 250 speakers.
Lynk & Co: The Birth Of A New Car Brand - Personal, Respectful, New Tech And Dark
Estrel Convention Center, Berlin, Germany
Convention Hall I
09:25 - 09:50
In this fascinating presentation, Andreas Friedrich will discuss the design process in bringing the new car brand - Lynk & Co - to market, including their approach to New Tech to differentiate the vehicles.
Speaker Biography (Andreas Friedrich)
Andreas Friedrich has a long track record in the automotive industry. He has worked with various customers, amongst others 8 years with Volvo Interior design during his 20 years with Consultancy company Semcon. Since 2013 he is part of Geelydesign in Sweden where they design the Lynk & Co cars. As a trained Architect and Industrial Designer he has always had a big interest in New Technologies and how that can be used to enhance the user experience
Company Profile (Geely Design)
Geely is one of the fastest growing automotive companies in the world. It's diverse interests include owning Volvo, Lotus, flying car company Terrafugia and most recently having a 10% stake in Daimler, among many other interests. Geely has launched a new vehicle brand globally - Lynk & Co - where they have designed the organisation, cars and the brand from scratch