Business & Technology Insight Forums
On Electric Vehicles and Energy Storage
10 - 12 June 2019 | Novi, Michigan, USA

Motors - Technology Roadmap & Disruptive Market Success For New E-machines


12 June / Afternoon

Motors: technology roadmap and disruptive market success for new e-machines in land, water and airborne EVs including integration and proliferation.

This forum is intended for those who already understand the basics of EV powertrains: 48V mild hybrid, parallel and series full hybrid, including fuel cell hybrid and pure electric. The forum goes deeper into the markets but particularly the technology. It helps you to understand how EV technology will reflect changing choices of vehicle. For example, the move to cities and internet shopping will reduce car demand and increase demand for pure electric delivery trucks. Pollution means even the largest delivery trucks are electrifying and fuel cell versions are currently winning here. There are ten times as many trucks as buses in the world so trucks will, at last, come center stage in EV technology applications. Aircraft and the construction/agriculture/mining sector will become large, exceptionally profitable EV markets with special technological requirements. There will be three times as many solar robot weeders as e-bikes in the world and the largest, most expensive EV powertrains on land will be in mining. Overlaid on all this is the evolution that applies to all of them such as proliferation of self-powered sensors, batteries becoming less of the cost and new types of proliferating motor-generators and power electronics becoming much more of the cost. The transition from components-in-a-box to structural electronics, electrics, magnetics and optics also applies to everything. Learn who, where, why, when and how, including the vital position of China in all this.

For those attending.

The PDF files of the presentations will be available to download from this website after the sessions have finished.

Register for the Forum Exhibitor Opportunities Report Package

Forum 6 / Agenda

Please join IDTechEx Analysts for lunch and networking from 1.00pm - 2.00pm


  • 1.00pm - 2.00pm
  • Lunch, networking and registration
    for the afternoon session
  • 2:00pm - 2:25pm

The Need to Progress From Components Introduction to E-machines in Electric Vehicles Land, Water, Air

Compiled by Dr Peter Harrop, Chairman, IDTechEx

    The need to progress from components Introduction to e-machines in electric vehicles land, water, air including hybrid and pure electric. Traction motor terminology such as ISG, BSG, synchronous external or internal rotor, asynchronous/ induction, switched reluctance, axial vs radial flux, PMAC, BLDC. Basic uses: propulsion using a propeller or wheels, engine starting, regenerative braking.
  • 2:25pm - 2:50pm

Different Traction Motor Technologies in Action.

Compiled by Dr Peter Harrop, Chairman, IDTechEx

    Why PM dominates and where. Why switched reluctance and its variants are gaining share from Le Tourneau world's largest loader to Tesla 3. Why induction motors are losing share and where they are still retained and why. Why most options are pitching for 48V mild hybrid business: who, why? Options to avoid rare earth price hikes and temperature issues with permanent magnets.
  • 2:50pm - 3:15pm

Voltage Trends, Technology Implications, Huge 48V MH Opportunity as They Evolve to be EVs

Compiled by Dr Peter Harrop, Chairman, IDTechEx

    Voltage trends, technology implications, huge 48V MH opportunity as they evolve to be EVs (electrically driving wheels some of the time). Trend to integration: ehubs, eAxles, e-transmission can grab up to 20% of vehicle value: justification, examples: Solaris, BYD, Dana, AxleTech, Toyota, Mercedes.
  • 3:15pm - 3:45pm
  • Networking break
  • 3:45pm - 4:10pm

Chasing High Power to Weight Ratio

Compiled by Dr Peter Harrop, Chairman, IDTechEx

    Why, How axial flux looks good in electric aircraft but PM synchronous get most orders. Examples: Siemens, YASA, ELAPHE, Makani, Rolls Royce/Airbus, others.
  • 4:10pm - 4:35pm

Trend To Multiple Traction Machines In Vehicles:

Compiled by Dr Peter Harrop, Chairman, IDTechEx

    Where, why: vectored steering and traction, new principles of flight and other delights. Potential, technology trend and examples, Nikola, Huddig, NASA, eVolo.
  • 4:35pm - 5:00pm

Motor Control Technology

Compiled by Dr Peter Harrop, Chairman, IDTechEx

    Increasing efficiency, reducing cooling equipment. Wide bandgap semiconductors SiC, GaN, Ga oxide, integration with motors and with other power electronics.
  • 5:00pm - 5:30pm
  • Questions & Answer

Timings and the agenda are subject to change

About IDTechEx

Since 1999 IDTechEx has provided independent market research, business intelligence and events on emerging technologies to clients in over 80 countries. Our clients use our insights to help make strategic business decisions and grow their organizations. IDTechEx is headquartered in Cambridge, UK with additional offices in Boston, USA; Berlin, Germany; Tokyo, Japan; Seoul, Korea. Learn More

Contact Event Support