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Speakers at Internet of Things Applications USA 2014

Speakers will consist of some of the world's largest companies that wish to use the technology, sharing their needs and experiences with printed electronics. In addition, the state-of-the-art full range of technologies will be covered, with many world first announcements. The program director is Corinne Jennings (c.jennings@IDTechEx.com). New speakers will be regularly added to this list.

 

Opening Keynotes

IDTechEx
IDTechEx
Dr Peter Harrop
Chairman
United Kingdom
"From Energy Harvesting to the Internet of Things and Wearable Electronics: Status, Opportunity and Trends"
Santa Clara 2014 Presentation - IDTechEx
Santa Clara 2014 Audio Presentation - IDTechEx
Santa Clara 2014 Video Presentation - IDTechEx
From Energy Harvesting to the Internet of Things and Wearable Electronics: Status, Opportunity and Trends
Bayer HealthCare LLC
Bayer HealthCare LLC
Mr Dirk Schapeler
Director Digital Health
United States
"Pharma's Emerging Role in Digital Health"
Santa Clara 2014 Presentation - Bayer HealthCare LLC
Santa Clara 2014 Audio Presentation - Bayer HealthCare LLC
Santa Clara 2014 Video Presentation - Bayer HealthCare LLC
Pharma's Emerging Role in Digital Health
Misfit Wearables
Misfit Wearables
Mr Justin Butler
Business Development
United States
"Activity Monitor: Shine"
Activity Monitor: Shine
Dolby Laboratories
Dolby Laboratories
Joel Susal
Product Management
United States
"The Audio Sensation: The Next Frontier for the Internet of Things"
Santa Clara 2014 Presentation - Dolby
Santa Clara 2014 Audio Presentation - Dolby
Santa Clara 2014 Video Presentation - Dolby
The Audio Sensation: The Next Frontier for the Internet of Things

Smart Lighting

Osram Sylvania Inc
Osram Sylvania Inc
Dr Nancy Chen
Staff Scientist
United States
"Emerging Lighting Application Concepts and the Connected Environment"
Emerging Lighting Application Concepts and the Connected Environment
Solid State Lighting Services
Solid State Lighting Services
Dr Morgan Pattison
Senior Technical Advisor
United States
"LED lighting: Rethinking the Light Switch"
Santa Clara 2014 Presentation - Solid State Lighting Services
LED lighting: Rethinking the Light Switch
TTP
TTP
Mr Richard Sims
Business Manager, Connected Devices
United Kingdom
"The IoT and Street Lighting: 200k Nodes and Counting"
Santa Clara 2014 Presentation - The Technology Partnership plc
Santa Clara 2014 Audio Presentation - The Technology Partnership plc
Santa Clara 2014 Video Presentation - The Technology Partnership plc
The IoT and Street Lighting: 200k Nodes and Counting
Marvell Semiconductor
Marvell Semiconductor
Mr Lance Zheng
Director of Technical Marketing
United States
"Innovations, Open Standard and Eco-system Accelerate Consumer Adoption of Connected Lighting to Internet of Things"
Santa Clara 2014 Presentation - Marvell Semiconductor
Santa Clara 2014 Audio Presentation - Marvell Semiconductor
Santa Clara 2014 Video Presentation - Marvell Semiconductor
Innovations, Open Standard and Eco-system Accelerate Consumer Adoption of Connected Lighting to Internet of Things

IoT Implementation - What is the Opportunity and Challenges Really?

Deutsche Telekom
Deutsche Telekom
Mr Markus Breitbach
VP Global Sales and Marketing
United States
"Enabling the Full Ecosystem - Why M2M Is Not Yet Where It Should Be"
Santa Clara 2014 Presentation - Deutsche Telekom
Santa Clara 2014 Audio Presentation - Deutsche Telekom
Santa Clara 2014 Video Presentation - Deutsche Telekom
Enabling the Full Ecosystem - Why M2M Is Not Yet Where It Should Be
Cisco
Cisco
Chuck Byers
Technical Leader and Platform Architect
United States
"Scaling the Internet of Things (IoT)"
Scaling the Internet of Things (IoT)
ARM
ARM
Mr Willard Tu
Embedded Segment Marketing
United States
"IoT is "Always-On" 24/7"
IoT is "Always-On" 24/7
PARC Innovation Services Group
PARC Innovation Services Group
Mr Mike Kuniavsky
Project Manager/Product Development
United States
"The User Experience of Predictive Analytics in the IoT"
Santa Clara 2014 Presentation - PARC Innovation Services Group
Santa Clara 2014 Audio Presentation - PARC Innovation Services Group
Santa Clara 2014 Video Presentation - PARC Innovation Services Group
The User Experience of Predictive Analytics in the IoT

Wearable Electronics for Healthcare

4iiii Innovations Inc.
4iiii Innovations Inc.
Mr Kip Fyfe
CEO
Canada
"Wearables don't have to be Wristables"
Santa Clara 2014 Presentation - 4iiii Innovations Inc.
Santa Clara 2014 Audio Presentation - 4iiii Innovations Inc.
Wearables don't have to be Wristables
Avegant
Avegant
Mr Joerg Tewes
CEO
United States
"The Future of Near-Eyed Displays"
Santa Clara 2014 Presentation - Avegant
Santa Clara 2014 Audio Presentation - Avegant
The Future of Near-Eyed Displays
Pancreum
Pancreum
Mr Guilherme de Paula
CEO/CTO & Founder
United States
"Wearable Sensing System for Remote Patient Monitoring"
Santa Clara 2014 Presentation - Pancreum
Santa Clara 2014 Audio Presentation - Pancreum
Wearable Sensing System for Remote Patient Monitoring
Proteus Digital Health
Proteus Digital Health
Mr Larry Arne
Sr. Director Product Development
United States
"Sensors and the Proteus Helius System"
Santa Clara 2014 Presentation - Proteus Digital Health
Santa Clara 2014 Audio Presentation - Proteus Digital Health
Sensors and the Proteus Helius System

Energy Harvesting and Batteries for Wearable Electronics

TE Connectivity
TE Connectivity
Mr Nicholas Langston
Sr. Manager Business Development
United States
"Turn On, Tune In, Unplug: The Coming Explosion of Wireless Power"
Turn On, Tune In, Unplug: The Coming Explosion of Wireless Power
Korea Advanced Institute of Science and Technology (KAIST)
Korea Advanced Institute of Science and Technology (KAIST)
Prof Byung Jin Cho
Professor
Korea
"Wearable Thermoelectric Power Generator Using Screen Printing Technique"
Wearable Thermoelectric Power Generator Using Screen Printing Technique
ASSIST ERC
ASSIST ERC
Prof Veena Misra
Director of NSF ASSIST Center
United States
"Energy Harvesting for Wearable Sensor Platforms for Personal Health and Personal Environmental Monitoring"
Santa Clara 2014 Presentation - North Carolina State University
Energy Harvesting for Wearable Sensor Platforms for Personal Health and Personal Environmental Monitoring
Blue Spark Technologies
Blue Spark Technologies
Mr Matthew Ream
VP Marketing
United States
"Printed Batteries and their Applications"
Santa Clara 2014 Presentation - Blue Spark Technologies
Santa Clara 2014 Audio Presentation - Blue Spark Technologies
Santa Clara 2014 Video Presentation - Blue Spark Technologies
Printed Batteries and their Applications

IoT Applications

Belkin
Belkin
Peter Taylor
United States
"User Experience: The Key to the Connected Home?"
User Experience: The Key to the Connected Home?
Digimarc
Digimarc
Mr Tony Rodriguez
CTO
United States
"The Internet of Things: Enhancing the Shopper's Journey"
Santa Clara 2014 Presentation - Digimarc Corporation
Santa Clara 2014 Audio Presentation - Digimarc Corporation
The Internet of Things:  Enhancing the Shopper's Journey

IoT Sensor Systems

General Electric Company (GE)
General Electric Company (GE)
Dr Radislav Potyrailo
Principal Scientist
United States
"Closing The Gap Between Existing And Needed Sensors For The Internet-of-Things Applications"
Santa Clara 2014 Presentation - GE Global Research
Santa Clara 2014 Audio Presentation - GE Global Research
Closing The Gap Between Existing And Needed Sensors For The Internet-of-Things Applications
Linear Technology Corporation
Linear Technology Corporation
Ms Joy Weiss
President
United States
"WSN Considerations for the Industrial Internet of Things."
Santa Clara 2014 Presentation - Linear Technology/Dust Networks
WSN Considerations for the Industrial Internet of Things.

IoT Commercialization

Panel Discussion
Panel Discussion
Panel Discussion
 
Santa Clara 2014 Audio Presentation - Panel Discussion
Freescale Semiconductor, Inc.
Freescale Semiconductor, Inc.
Mr Steve Nelson
Executive Director IoT
United States
"Bringing the IoT to Life"
Santa Clara 2014 Presentation - Freescale Semiconductor
Santa Clara 2014 Audio Presentation - Freescale Semiconductor
Bringing the IoT to Life
B&B Electronics
B&B Electronics
Mr Fred Thiel
Advisor at B&B Electronics
United States
"The Emerging New World of Intelligent Things & Collaborative Autonomous Smart Systems"
Santa Clara 2014 Presentation - B&B Electronics
Santa Clara 2014 Audio Presentation - B&B Electronics
The Emerging New World of Intelligent Things & Collaborative Autonomous Smart Systems
AT&T
AT&T
Mr Mallie Preston
Global Practice Lead IoT Solutions
United States
"Global IoT Deployments: Reducing your Time to Market"
Global IoT Deployments: Reducing your Time to Market

Connecting the Edge - RAIN Session - RAIN and why RFID is the key for IoT

RAIN RFID
RAIN RFID
Steve Halliday
President
United States
"RAIN, the UHF RFID Alliance"
Santa Clara 2014 Presentation - RAIN RFID
Santa Clara 2014 Audio Presentation - RAIN RFID
RAIN, the UHF RFID Alliance
Feig Electronics
Feig Electronics
Mr Michael Hrabina
Executive Vice President
United States
"RAIN RFID Closing the Gap"
Santa Clara 2014 Presentation - FEIG Electronics
Santa Clara 2014 Audio Presentation - FEIG Electronics
RAIN RFID Closing the Gap
SMARTRAC Technology Pte. Ltd.
SMARTRAC Technology Pte. Ltd.
Mrs Enu Waktola
Vice President Corporate Business Development
United States
"RAIN RFID Trends & Opportunities in IoT"
Santa Clara 2014 Presentation - Smartrac Technology
Santa Clara 2014 Audio Presentation - Smartrac Technology
RAIN RFID Trends & Opportunities in IoT
SecureRF Corporation
SecureRF Corporation
Mr Louis Parks
President & CEO
United States
"Securing the Internet of Things - Challenges and Opportunities for Passive Solutions"
Santa Clara 2014 Presentation - SecureRF Corp
Santa Clara 2014 Audio Presentation - SecureRF Corp
Securing the Internet of Things - Challenges and Opportunities for Passive Solutions

IPSO Alliance Panel Discussion

IPSO Alliance Panel Discussion
IPSO Alliance Panel Discussion
IPSO Alliance Panel Discussion
"The Path to an Open Interoperable Internet of Things"
The Path to an Open Interoperable Internet of Things

IoT Options

NFC Forum
NFC Forum
Ms Paula Hunter
Executive Director
United States
"NFC Bridging the Internet of Things: Status Report, Payment Update, Hot Application Areas"
Santa Clara 2014 Presentation - NFC Forum
Santa Clara 2014 Audio Presentation - NFC Forum
NFC Bridging the Internet of Things: Status Report, Payment Update, Hot Application Areas
ZigBee Alliance
ZigBee Alliance
Mr Tobin Richardson
President/CEO
United States
"Connecting Devices to Improve Energy Efficiency"
Connecting Devices to Improve Energy Efficiency
CSR
CSR
Dr Hamid Ahmadi
Chief Innovation Officer
United States
"Service Delivery Platforms: the Fast-Track to IoT Applications and Service Development"
Santa Clara 2014 Presentation - CSR
Santa Clara 2014 Audio Presentation - CSR
Service Delivery Platforms: the Fast-Track to IoT Applications and Service Development

Energy Harvesting and Aerospace

NASA Jet Propulsion Laboratory (JPL)
NASA Jet Propulsion Laboratory (JPL)
Dr Terry J Hendricks
MMRTG Pyroshock Project Manager
United States
"Energy Harvesting: From Spacecraft Power to Enhancing Earth's Energy Space"
Santa Clara 2014 Presentation - NASA - Jet Propulsion Laboratory
Santa Clara 2014 Audio Presentation - NASA - Jet Propulsion Laboratory
Santa Clara 2014 Video Presentation - NASA - Jet Propulsion Laboratory
Energy Harvesting: From Spacecraft Power to Enhancing Earth's Energy Space
National Institute of Aerospace
National Institute of Aerospace
Tian-Bing Xu
Senior Research Scientist
United States
"Review on Piezoelectric Energy Harvesting Technologies"
Review on Piezoelectric Energy Harvesting Technologies

Energy Harvesting Systems

EnOcean Inc.
EnOcean Inc.
Mr Jim O'Callaghan
President
United States
"Energy Harvesting Wireless Sensor Considerations for the Internet of Things"
Energy Harvesting Wireless Sensor Considerations for the Internet of Things
Spansion Inc
Spansion Inc
Mr Tom Sparkman
Sr. Vice President Analog Business Unit
United States
"Energy-Harvesting Devices Replace Batteries in IoT Sensors"
Santa Clara 2014 Presentation - Spansion Inc
Energy-Harvesting Devices Replace Batteries in IoT Sensors

Pizoelectric Energy Harvesting

MicroGen Systems
MicroGen Systems
Dr Robert Andosca
Co-Founder, President and CEO
United States
"Empowering IoT and wearables"
Santa Clara 2014 Presentation - MicroGen Systems
Santa Clara 2014 Audio Presentation - MicroGen Systems
Santa Clara 2014 Video Presentation - MicroGen Systems
Empowering IoT and wearables
IDTechEx
IDTechEx
Dr Harry Zervos
Principal Analyst
United States
"Energy Harvesting Market Trends and Forecasts"
Santa Clara 2014 Presentation - IDTechEx
Santa Clara 2014 Audio Presentation - IDTechEx
Santa Clara 2014 Video Presentation - IDTechEx
Energy Harvesting Market Trends and Forecasts

Power Optimization

Analog Devices
Analog Devices
Mr Michael Long
Segment Marketing Marketing Manager
United States
Joint Presentation:
"Analog Devices' Power Optimized Wireless Sensor Solutions"
Analog Devices' Power Optimized Wireless Sensor Solutions
Mr Paul Errico
Marketing Manager
United States
Linear Technology Corporation
Linear Technology Corporation
Mr Jim Noon
Applications Engineering Section Leader
United States
"Battery Life Extension & Storage Considerations"
Battery Life Extension & Storage Considerations

Intelligent Buildings and IoT

Intel Corporation
Intel Corporation
Dr Milan Milenkovic
Principal Engineer
United States
"Building IoT Systems for Smart Buildings - Theory and Practice"
Building IoT Systems for Smart Buildings - Theory and Practice
Continental Automated Buildings Association (CABA)
Continental Automated Buildings Association (CABA)
Mr Greg Walker
Director of Research
Canada
"The Role of Life Cycle Costing for Intelligent Buildings"
The Role of Life Cycle Costing for Intelligent Buildings
Greenwave Systems
Greenwave Systems
Nate Williams
CMO & Head of Business Development
United States
"IoT Revolution is Reinventing Markets"
Santa Clara 2014 Presentation - Greenwave Systems
Santa Clara 2014 Audio Presentation - Greenwave Systems
Santa Clara 2014 Video Presentation - Greenwave Systems
IoT Revolution is Reinventing Markets
Undercurrent
Undercurrent
Mr Jordan Husney
Strategy Director
United States
"Connecting Up, Creating IoT Products the Fast, Easy, and Fun Way"
Santa Clara 2014 Presentation - Undercurrent
Santa Clara 2014 Audio Presentation - Undercurrent
Santa Clara 2014 Video Presentation - Undercurrent
Connecting Up, Creating IoT Products the Fast, Easy, and Fun Way
Coversant
Coversant
Mr Michael Holdmann
COO/EVP Sales, Marketing, Strategy
United States
"IoT cannot exist with Static, Predetermined Relationships"
Santa Clara 2014 Presentation - Coversant
IoT cannot exist with Static, Predetermined Relationships
WiTricity Corporation
WiTricity Corporation
Mr David Schatz
Vice President of Sales & Business Development
United States
"Advances in Wireless Power Technology for Wearable and Mobile Devices"
Advances in Wireless Power Technology for Wearable and Mobile Devices
NXP Semiconductors
NXP Semiconductors
Mr Ian Morris
Principal Applications Engineer
United States
"Wireless Technologies for the Internet of Things in the Home"
Wireless Technologies for the Internet of Things in the Home
Slater Technology Fund
Slater Technology Fund
Mr Thorne Sparkman
Managing Director
United States
"Next-Generation Demand Response for Renewables Integration"
Santa Clara 2014 Presentation - Slater Technology Fund
Santa Clara 2014 Audio Presentation - Slater Technology Fund
Santa Clara 2014 Video Presentation - Slater Technology Fund
Next-Generation Demand Response for Renewables Integration

e-Textiles

DECATHLON
DECATHLON
Mr Antoine Ravise
Innovation Manager
France
"Next generation of Wearables for sport application"
Next generation of Wearables for sport application
Sensoria
Sensoria
Mr Davide Vigano
Cofounder and CEO
United States
"The Garment is the Computer"
The Garment is the Computer
Clothing+
Clothing+
Mr Akseli Reho
CEO
Finland
"Forgettable Textile-Integrated Sensors"
Forgettable Textile-Integrated Sensors
DuPont Advanced Materials
DuPont Advanced Materials
Dr Michael Burrows
Business Development Manager
United States
"Printed Wearables"
Santa Clara 2014 Presentation - DuPont
Santa Clara 2014 Audio Presentation - DuPont
Santa Clara 2014 Video Presentation - DuPont
Printed Wearables
Sensing Tex
Sensing Tex
Mr Miguel Ridao
CEO
Spain
"Second Skin Printed e-Textiles"
Santa Clara 2014 Presentation - Sensing Tex
Santa Clara 2014 Audio Presentation - Sensing Tex
Santa Clara 2014 Video Presentation - Sensing Tex
Second Skin Printed e-Textiles
Teiimo
Teiimo
Mr Markus Strecker
CEO and Founder
Germany
"Ten Years of Wearables - How Far Have We Come?"
Santa Clara 2014 Presentation - Teiimo
Santa Clara 2014 Audio Presentation - Teiimo
Santa Clara 2014 Video Presentation - Teiimo
Ten Years of Wearables - How Far Have We Come?

Flexible and Stretchable Electonics

Ohmatex
Ohmatex
Mr Christian Dalsgaard
Founder - Advice & Development
Denmark
"Power in Fibre Form: the Development and Application of Solar Cells and Storage in Textiles"
Santa Clara 2014 Presentation - Ohmatex ApS
Santa Clara 2014 Audio Presentation - Ohmatex ApS
Santa Clara 2014 Video Presentation - Ohmatex ApS
Power in Fibre Form: the Development and Application of Solar Cells and Storage in Textiles
CETEMMSA
CETEMMSA
Dr Laura Lopez
Head of Scientific Valorisation
Spain
"Soft Devices for Healthcare Monitoring Applications"
Soft Devices for Healthcare Monitoring Applications
Holst Centre
Holst Centre
Dr Jeroen van den Brand
Sr Researcher
Netherlands
"Flexible and Stretchable Electronics for Wearable and Healthcare Devices"
Santa Clara 2014 Presentation - Holst Centre/TNO
Flexible and Stretchable Electronics for Wearable and Healthcare Devices
University of Tokyo
University of Tokyo
Dr Ichiro Amimori
Researcher
Japan
"Ultraflexible Devices and Electrodes for "Wearable Electronics" and Beyond."
Santa Clara 2014 Audio Presentation - University of Tokyo
Ultraflexible Devices and Electrodes for "Wearable Electronics" and Beyond.
BeBop Sensors
BeBop Sensors
Mr Keith McMillen
CEO
United States
Joint Presentation:
"Buss reduction method for arrayed sensors"
Santa Clara 2014 Presentation - BeBop Sensors/Eeonyx
Santa Clara 2014 Audio Presentation - BeBop Sensors/Eeonyx
Buss reduction method for arrayed sensors
Eeonyx Corporation
Eeonyx Corporation
Mr Jimmy Holliman
President/CEO
United States
Suzhou Institute of Nano-tech and Nano-bionics
Suzhou Institute of Nano-tech and Nano-bionics
Prof Ting Zhang
Professor
China
"Electronic Skin for Wearable Applications"
Electronic Skin for Wearable Applications
Texas Instruments
Texas Instruments
Mr Dave Smith
Business Development Manager
United States
"Using off-the-shelf, Ultra-low Power Electronics to Realize Real-world, Wearable Technology Today"
Using off-the-shelf, Ultra-low Power Electronics to Realize Real-world, Wearable Technology Today
HZO Inc
HZO Inc
Mr Jared Matkin
Marketing Manager
United States
"Protection From the Inside Out: Submersion Safe and Corrosion Proof Solutions for Electronics"
Santa Clara 2014 Presentation - HZO Inc.
Santa Clara 2014 Audio Presentation - HZO Inc.
Protection From the Inside Out: Submersion Safe and Corrosion Proof Solutions for Electronics
SOA Software
SOA Software
Mr Sachin Agarwal
VP
United States
"The Secret to Making Wearables Relevant"
Santa Clara 2014 Presentation - SOA Software
Santa Clara 2014 Audio Presentation - SOA Software
The Secret to Making Wearables Relevant

Smart Labels, Smart Packaging and New Products Enabled by Printed Electronics

Jones Packaging
Jones Packaging
Mr James Lee
Director, Technology & Innovation
Canada
"Why Smart Packaging?"
Internationally recognized for their expertise in printed packaging, contract packaging and medication dispensing and delivery products. It has over 375 employees and a turnover of $44m.
Santa Clara 2014 Presentation - Jones Packaging Inc.
Santa Clara 2014 Audio Presentation - Jones Packaging Inc.
Why Smart Packaging?
Thin Film Electronics
Thin Film Electronics
Mrs Jennifer Ernst
Chief Strategy Officer
United States
"Powering the Internet of Everything. Using Printed Electronics to Create a Truly Connected World"
Santa Clara 2014 Presentation - Thin Film Electronics ASA
Santa Clara 2014 Audio Presentation - Thin Film Electronics ASA
Powering the Internet of Everything. Using Printed Electronics to Create a Truly Connected World
Soligie
Soligie
Dr John Heitzinger
President
United States
"Advances in Additive Manufacturing of Electronics"
Santa Clara 2014 Presentation - Soligie
Santa Clara 2014 Audio Presentation - Soligie
Advances in Additive Manufacturing of Electronics
T-Ink Inc
T-Ink Inc
Mr Ed Ickowski
Executive Vice President of Sales
United States
"Conductive Connectivity to create the Inkernet of Things"
Conductive Connectivity to create the Inkernet of Things

All Keynotes

IDTechEx
IDTechEx
Mr Raghu Das
CEO
United Kingdom
"Welcome and Introduction"
Santa Clara 2014 Presentation - IDTechEx
Santa Clara 2014 Audio Presentation - IDTechEx
Welcome and Introduction
Samsung
Samsung
Mr Chris Turkstra
Senior Director Head of Product & Strategy
United States
"From Sensors and OLEDs to Products Customers Love"
Santa Clara 2014 Presentation - Samsung
From Sensors and OLEDs to Products Customers Love
adidas Wearable Sports Electronics
adidas Wearable Sports Electronics
Dr Qaizar Hassonjee
VP Innovation
United States
"Wearable Technologies Enabling Athletes to Unleash Their Best"
Employing more than 50,700 people in over 160 countries, Adidas is a leading provider of sportswear products and produces more than 650 million product units every year and generate sales of $19 Bn
Wearable Technologies Enabling Athletes to Unleash Their Best
Jaguar Land Rover Research
Jaguar Land Rover Research
Mr Ashutosh Tomar
Principal Engineer (Research)
United Kingdom
"Automotive Applications for Printed Electronics"
The UK's biggest investor in manufacturing research and development with sales of over $27 Bn.
Santa Clara 2014 Presentation - Jaguar Land Rover Research
Santa Clara 2014 Audio Presentation - Jaguar Land Rover Research
Automotive Applications for Printed Electronics
Hallmark Cards
Hallmark Cards
Mr Wes Lindquist
Design Engineering Manager
United States
"Pulp Fiction: The Use of Printed Electronics in Consumer Paper Products"
Global consumer brand with products sold in more than 40,000 retail stores across the U.S. and in 100 countries worldwide, and annual sales of $4 Bn 2012.
Santa Clara 2014 Presentation - Hallmark Cards
Pulp Fiction: The Use of Printed Electronics in Consumer Paper Products