An IDTechEx Conference SeriesRFID europe 2011RIFD Applications
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Masterclasses

Monday 26 & Thursday 29 September

All your questions will be answered at our interactive optional masterclasses, intended for audience participation and discussion – effectively interactive consultancy sessions, providing impartial analysis and comment. 

During the lunch break on both days we will be running organised company tours to local businesses. These are free and open to all Masterclass attendees.
When you register for a Masterclass please let us know if you would like to attend a tour.

   
MONDAY  26  September
morning
Registration: 8:30am - 9:00am

1

Introduction to RFID
9:00am
- 12:15pm

2

Printed RFID and Printed Electronics
9:00am
- 12:15pm
Coffee: 10:15am - 10:30am
  Lunch: 12:15pm - 12:45pm
  Tours: 12:45pm - 2:15pm
morning
Registration: 2:00pm - 2:15pm

3

Active RFID, RTLS and Wireless Sensor Networks
2:15pm
- 5:30pm

4

How to Manufacture RFID
2:15pm
- 5:30pm
Coffee: 3:45pm - 4:00pm
 
   
THURSDAY  29  September
morning
Registration: 8:30am - 9:00am

5

RFID Profit & Company Strategy: How to make money from RFID
9:00am
- 12:15pm

 

 
Coffee: 10:15am - 10:30am
  Lunch: 12:15pm - 12:45pm
  Tours: 12:45pm - 2:15pm
morning
Registration: 2:00pm - 2:15pm

6

Energy Harvesting and Energy Storage
2:15pm
- 5:30pm

 

 
Coffee: 3:45pm - 4:00pm
 
1
 

Monday 26 September - MORNING
Introduction to RFID

Leader

Dr.Peter Harrop
Chairman
IDTechEx Ltd

Speakers

Prof Mario W. Cardullo - Archimedes Tracking Corp and The Belfield Group
 
 

This masterclass covers technology and markets for beginners, those seeking commercial success and those wishing to see the big picture. Everything from printed RFID to active RFID technologies; the biggest RFID orders, hot new sectors and technologies is covered. Vital ten year market, territorial and technology forecasts are provided. The session covers:

  • Basics of RFID, active vs passive and their hottest subsectors
  • Analysis of over 4000 RFID case studies from around the World
  • Market trends, successes and failures
  • RFID in use, how many tags and systems sold - where and why
  • Paybacks - the huge choice - and how many applications are about security and safety not payback
  • RFID frequency assessment
  • Standards: Why ISO 14443 outsells others by a big margin. Why EPCglobal is very important but no longer the only show in town. How UHF has cornered many applications by standard and why. Significance of RFID enabled phones
  • The RFID value chain, major players and opportunities and where it is easiest to make money
  • Who is landing $0.5 billion orders and who is landing orders for tens of millions of dollars: why
  • New applications and advice on entry to market
  • The boom in fund raising and acquisitions and technical problems still to be solved that can make you rich
  • Why RFID is booming in China
  • RFID forecasts and trends 2011-2021
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2
 

Monday 26 September - MORNING
Printed Electronics and Printed RFID

Leader

Raghu Das
CEO
IDTechEx Ltd


 
 

The largest RFID opportunity is the tagging of individual items, notably in supply chains, but, for the highest volumes, this calls for an ultra low cost tag, costing little more than a barcode does today. Printed RFID is the most promising technology to achieve this - indeed over 500 organisations are developing the necessary printed transistors. However, printing is often providing the best sensors and antennas on chip based tags as well. Then we have to realise that this is just a part of one of the biggest sea changes in our lifetime - the new electronics consisting of printing electronics and electrics on packages, posters, buildings and more. This is mind blowing because it encompasses tightly rollable, invisible, edible and other forms of electronics never possible before. Replace conventional print with something more compelling, informative and entertaining from e-books to scrolling instructions on medicine combined with prompting and recording what was taken when. This means a $300 billion market from almost nothing in 20 years. The masterclass will cover:

  • Key markets that need printed electronics: reasons why and their technology requirements
  • Creating new markets versus competing with conventional electronics in existing ones
  • Assessment of technologies, companies, strategies and progress so far, including thin film transistor circuits (organic, inorganic semiconductors, nanoparticle silicon) , displays (light emitting vs non emissive and the technologies), sensors, batteries, photovoltaics, actuators and conductive inks
  • Printing techniques - why ink jet and screen printing are most popular but many other technologies are also used
  • Assessment of technologies for printed RFID
  • Challenges and the roadmap to the full printed electronics toolkit
  • Market forecasts 2011-2021
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3
 

Monday 26 September - AFTERNOON
Active RFID, RTLS and Wireless Sensor Networks

Leader

Dr.Peter Harrop
Chairman
IDTechEx Ltd

Speakers

Richard Wishart - MD, Delivery Management Ltd
-
-

This Masterclass introduces the science and the markets for Active RFID in all its forms and where they are going over the next ten years.

  • What are the different types of Active tag system, their cost structure and advantages and disadvantages over passive
  • What is the difference between traditional Active RFID, RFID enabled cellphones, Smart Active Labels/ Battery Assisted Passive tags, Real Time Locating Systems (RTLS) and Ubiquitous Sensor Networks (USN) and where are they headed
  • What are leading suppliers and users doing
  • Who is landing the biggest orders and from whom
  • What are the lessons of success and failure
  • Which are the hot countries and applicational sectors for Active RFID
  • How will the technology advance for very different market needs in different industries
  • How do these options translate into split of market now and in future
  • What is the dream for USN - from predicting and controlling disaster recovery to micro-climate in industrial greenhouses - and who is working on which aspect
  • What are the problems to tackle and which industries are early adopters
  • What are the forecasts - are hundreds of billions of sensing tags in prospect - for what
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4
 

Monday 26 September - AFTERNOON
How to Manufacture RFID

Leader

Raghu Das
CEO
IDTechEx Ltd

Speakers

Dr Jukka Voutilainen - Voyantic, CEO

Aimed at converters, packagers, labellers, printers, label suppliers, specifiers, buyers and brand owners, this masterclass will explain the full value chain of manufacturing RFID smart labels from design to finished product. Topics include evaluation of manufacturing methods for antennas, chip attachment processes, antenna technologies, overprinting and insertion, specifying RFID labels, managing data and best practice. Delegates will be able to handle many different samples and take some away. The session covers:

  • Understanding the tag production value chain and entry points
  • Evaluation of the choices for manufacturing complete RFID labels, tickets and cards
  • How things are made and what they cost
  • Manufacturing RFID tag antennas: technologies, performance and cost
  • Substrates, inks and adhesives: suppliers, costs and performance
  • Chip attach options
  • Analysis of routes to high volume manufacture
  • Oversupply and undersupply
  • Applying RFID to products: required throughput, testing and finish
  • Major players, emerging players and unsatisfied needs i.e. opportunities
  • Current industry manufacturing capacity and future needs
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5
 

Thursday 29 September - MORNING
RFID Profit and Company Strategy: How to make money from RFID

Leader

Dr.Peter Harrop
Chairman
IDTechEx Ltd

Speakers

Speakers Name - Company, Job Title
Speakers Name - Company, Job Title
Speakers Name - Company, Job Title

This masterclass covers the realities of the RFID market. What correlates with success? What makes investors invest? See the league table of the largest RFID companies and lessons of how they got there. Who is rapidly climbing up the league table and why? The session covers:

  • V curve of profit, Boston matrix and other tools to position you optimally in the market
  • Hot countries, technologies and positions in the value chain for profit
  • What can be defended against the impending Chinese onslaught and what cannot
  • Who will be the global winners in future and why
  • Large profitable niches how to spot new ones
  • Cash traps, warning signs and lessons of failure
  • The boom in RFID acquisitions analyzed and what comes next
  • The sure touch of Assa Abloy and Zebra Technologies in their focussed acquisition programs compared with others which lack that clarity and consistency
  • The boom in RFID investments analyzed and what comes next
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6
 

Thursday 29 September - AFTERNOON
Energy Harvesting and Energy Storage

Leader

Dr Harry Zervos
Technology analyst
IDTechEx Ltd

Speakers

Dr. Paul Weaver - National Physical Laboratory, Principal Research Scientist


Energy harvesting is the use of technologies to generate electricity from the environment, which can be used to power electronics and electrics. Different technologies can be employed depending on the energy source. For movement, mechanical harvesters can be used (which can work from electrostatic, piezoelectric and electromagnetic movement), light, thermal, EM transmission or Human. Some versions are now even printed. This masterclass covers all the technologies involved, how they work, and appraisal of their strengths and weaknesses, relative costs and developments paths. The leading developers are given as are market needs and IDTechEx forecasts.

The masterclass also assesses the options for energy storage, looking at the range of batteries, their relative strengths, weaknesses, costs and roadmaps. Thin film, flexible batteries to secondary batteries are covered. Battery technology has not kept up with the development of energy harvesters, and the challenges and needs are explained. The masterclass looks at other options such as super and ultra capacitors and super-cabatteries

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