Autonomous Vehicles (AVs) are coming. OEMs, and startup companies are racing to be the first to provide the breakthrough technology to bring AVs to market. This presentation discusses the market forces that will influence when AVs will arrive, and the influence of the semiconductor industry on that timeline.
Willard Tu is a Sr. Director at Xilinx where he leads global business development, product planning, and marketing strategies for the Automotive business. Willard has spent over two decades at the axis of the semiconductor, automotive, and computing industries. At ARM, he evangelized CPU IP and developed ecosystems to support ARM's growth in automotive. At NEC Electronics, (now Renesas) he led the North American Automotive sales and marketing teams, growing sales to over $150 million. Willard holds a BS in Electrical Engineering from the University of Michigan and a MBA from the University of Phoenix.
Xilinx is a leading provider of All Programmable products used in ADAS and Autonomous Vehicles. Xilinx products are deployed into aggregation points, distributed smart sensors, in-cabin monitoring, and central modules. Xilinx products offer competitive differentiation with the fastest system response time at the lowest power. As sensors and algorithms change, the products deliver the most flexibility. The company has been shipping its dedicated XA family of products in volume for over 12 years, meeting the unique automotive requirements for reliability, safety, and security. Automotive engineers creating their own differentiated solutions on an 'open
platform' are enabled with Xilinx's software development environment, including building blocks for computer vision, machine learning, sensor fusion and connectivity.