Since 2012, the Journal of Management & Marketing in Healthcare has been published under the new title International Journal of Healthcare Management.
The International Journal of Healthcare Management serves all those directly involved in, or concerned with, the organisation, delivery, marketing and management of healthcare services, at a strategic and operational level. It provides a peer-reviewed forum for the publication of briefings, discussion, applied research, case studies, expert comment and analysis on the key issues affecting the management and marketing of this sector.
The Journal's content addresses the diverse range of disciplines that healthcare services management and marketing draws upon and its international scope and aims give special focus to management issues arising from the free movement of patients, e-health, personalised medicine, and the related new challenges of tailoring treatment modelling to the individual patient. Topics of interest also include:
• new and emerging health policies
• cost-effective and efficient delivery of services