Agenda

Day One: Tuesday 25 January 2005
         

Integrating intelligence into brand packaging  
  

• The leading innovations from the last 12 months
• Key players and technologies to watch
• Highlights from the two days ahead

9.15   Brand building in fast moving consumer goods (FMCG) through smart packaging
Dr William Connolly, Senior Scientist, Corporate Packaging Department, Procter & Gamble, UK

• Meeting changing consumer requirements in the retail environment

• Enhancing product delivery and performance through smart packs and devices

• Technology needs of the FMCG industry

Procter & Gamble owns nearly 300 consumer brands including Crest, Charmin, Clairol and Bounty.

Dr Brian Sobecks, Associate Technology Principal, Kraft Foods Global, USA

• Electronics trends

• The marketing communications mix

• Smart packaging business objectives

• Needs and constraints

• The building blocks of smart packaging

• Challenges and barriers to adoption

Kraft food brands hold the number one position in 21 of its 25 top categories in the USA.

• Dangers of technology push and the Gartner hype curve

• How can lead times for new products be shortened?

• Documenting the consumer experience

• Obtaining inspiration for packaging from nature

• Development of the Thermocolor kettle for Russell Hobbs

A small, virtually bespoke university, Cranfield University is distinctive. It facilitates work with industry and commerce, rather than just within the lecture room.
   

10.45   Refreshment break and tradeshow exhibits

Innovations in low cost electronics for packaging

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• Identifying consumer requirements

• Opportunities presented by printed power sources

• Brand enhancement

Graphic Solutions is a certified custom printer of pressure sensitive labels with expertise in printed circuitry, RFID and thin flexible batteries.

Wolfgang Mildner, Managing Director, PolyIC, Germany

• New markets and applications enabled by printed electronics

• Developing technology to produce simple, low cost, high volume solutions (eg RFID tags)

• Status and expectations for time frames and costs

PolyIC uses revolutionary micro electronic production techniques to print thin film circuits at high speeds from flexible polymer semiconductors.

12.05   Latest developments in printed sensors
Dr Bruce Kahn, Assistant Professor, Rochester Institute of Technology, USA

• Using innovative print technology to create condition sensing packaging technology

• How do the sensors work

• Current and future applications  

RIT is an internationally recognized leader in professional and career orientated education with specialist expertize in the printing and graphic arts industries.

12.35   Lunch will be served for speakers and delegates.  Tradeshow exhibits

Anti-counterfeiting and supply chain intelligence

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Carolyn Burns, Global Marketing Manager, DuPont Security Solutions, USA   

• Size and growth rate of counterfeiting worldwide

• Creating a program to combat counterfeiting of packaged goods

• Risk assessment, supply chain control, technology

DuPont Security & Solutions is a new business within DuPont focused on protecting brand owners' products via packaging.

Steven Simske, Secure Printing Program Manager, HP Labs, Hewlett Packard, USA

• What types of technologies are available off the shelf

• The problems of using technology in a static print mode

• Novel use of inks including taggants and novel device structures

• How to use variable data to create individualized unique packaging

• Creating a hybrid with multi-modal techniques to provide strong anti-counterfeiting

Hewlett Packard is a technology solutions provider to consumers, businesses and institutions globally.

• How is the retail supply chain changing?

• A shift in the balance of power between retailer and supplier through visibility

• Retailer supply chain objectives

• Technology requirements to meet these objectives

• Implications for brand owners and packaging companies  

Accenture is a global management consulting, technology services and outsourcing company.

• Assessing the benefits of rival supply chain technologies

• Choosing the right technology for the application

• How digital imaging technology works in supply chain applications

• Key advantages

• Future possibilities: moving toward item level tracking

VisidotTM is an accurate, reliable and cost-efficient solution for rapid multiple-asset automatic identification and data capture (AIDC) that allows for the simultaneous identification of hundreds of unique codes, ensuring complete real time asset visibility.

3.45   Refreshment break and tradeshow exhibits

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Simon Palinkas, Project Manager, Tesco, UK

• Current and future technology requirements

• Implementation update

• Assessing future considerations for brand owners  

Tesco runs more than 2,300 supermarkets, hypermarkets and convenience stores in the UK (where it is #1 food retailer), Ireland, central Europe, and Asia.

• Technical challenges of placing tags on packs

• Steps taken to address foil and metal pack content to achieve an acceptable signal

• Design and material issues

• Practical steps at troubleshooting RFID tag placement problems

Gillette is a global market leader in nearly a dozen major consumer products categories principally in the grooming, alkaline battery and oral care business.

5.05   RFID and cellphone technology

Tom Zalewski, Director New Business Development Americas, Nokia Ventures Organisation, Nokia, USA 

• Latest developments update
• Potential implications for consumers

Nokia is a world leader in mobile communications driving growth and sustainability for the broader mobility industry.

5.35  Closing remarks from the chair

Join us at a sunset drinks reception

Day Two: Wednesday 26 January 2005

Integrating intelligence into brand packaging

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8.30   Registration and refreshments and tradeshow exhibits
    

9.00   Opening remarks from the Chair

Michael Hancock, Managing Director, Pira International, UK

Consumer interaction and enhanced functionality

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Gerald Darsch, Director of Combat Feeding, US Army, USA

• DoD combat feeding and packaging requirements

• Nanocomposite structures

• Coupling package to process

• Self-hydrating ration systems

• Novel nutrient delivery systems

• Vendor to foxhole: total asset visibility

• Revolutionary capabilities for the Future Warfighter

The Department of Defense combat feeding program is a Joint Service program responsible for the research and development of all combat rations and packaging systems, field food service equipment, and total combat feeding systems for the military.

Dr Paul Butler, Oxford University and Associate, IDTechEx, UK  

• An update on self-heating and self-cooling cans

• Current technology limitations and barriers to adoption

• Future outlook for temperature controlled packaging

10.10   Refreshment break and tradeshow exhibits
                         

Thomas Kennedy, Business Development Manager, OS Systems, Sealed Air Corporation, Cryovac Division, USA   

• Demonstrating the value of active and intelligent packaging to processors, distributors and consumers

• Integrating technology into a total packaging system (not just oxygen scavenging films but oxygen scavenging systems)

• Projecting today's technologies toward future business opportunities

Sealed Air Corporation is a leading global manufacturer of materials and systems for protective, presentation and fresh food packaging in the industrial, food and consumer markets. 

• Oxidation of pigments in meat

• Isoflavones exhibit good antioxidant capacity

• How antioxidant capacity of the soy protein can be used to create a package that actively interacts with the product, increasing shelf-life

The Department of Packaging Science at Clemson University is one of the premier packaging schools in the country.
    

Reuben Isbitsky, Proprietor and Chief Technology Officer, TimeStrip, UK

• Timestrip: the concept and current positioning

• C2B and B2B opportunities and way forward

• Assimilation: integrating Timestrip onto other products

• Case studies: using the technology with major retailers

The Timestrip can be applied to perishable items and is activated when the pack is opened. The strip informs the consumer through a color monitor of the remaining safe life-time of the product.
    

12.00   Lunch will be served for speakers and delegates
    

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Paul W. Adams, Manager, Package Engineering & Development Global Pharmaceutical Operations, Abbott Laboratories, USA

• Abbott RFID Pilots

• Accenture pilot lessons learned

• Wal*Mart pilot lessons learned

• Future challenges for RFID tagging

• Future plans for RFID tagging

Abbott Laboratories is one of the top US manufacturers of healthcare products and pharmaceuticals.

Michael Bergey, Vice President, Business Development, Cardinal Health, USA

• What is brand security and why do you need it: the impact of counterfeiting on the pharmaceutical industry

• How the counterfeiter exploits the supply chain

• The overt and covert features of anti-counterfeiting technologies

• Utilizing a layered technology approach

• Case study

• Future trends

• The importance of adherence, patient health, healthcare costs and drug company revenues

• The importance of accurately measuring patient compliance and adherence

• New methods for measuring usage, side effects and quality of life indications

• The role of smart packaging in improving health and reducing costs

MeadWestvaco helps the world's leading companies go to market with attractive and high performance packaging.
   

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Gaylon White, Director, Design Industry Programs and Global Promotions, Eastman, USA

Mark Shickle, Managing Partner, The Brewery, UK

• Smart packaging is primarily concerned with brand enhancement not supply chain efficiency

• Smart packaging mainly revolves around materials: smart formulations and smart uses

• Leveraging design and material skills in packaging

3.30  The application of structural packaging design principles to intelligent and smart packaging
Steve Kelsey, Strategic Innovations Director, Pi3 Design, UK

• How to capture emergent technology and consumer insights within global brand and product development programs

• Consumer and environmentally aware packaging: how to design for the individual consumer

• What consumers want from active packing: some projections

• How smart packaging can add brand value: creating real brand magic

• How active packaging can increase premium rather than reduce cost

Pi3 creates innovative packaging construction designs for blue chip FMCG and over the counter (OTC) companies.

• Pira forecasts on future markets for electric, electronic, mechanical and chemical smart packaging

• New and emerging applications for the next two to five years

• Future developments for RFID

• Technology watch for tomorrow

• Long term market forecasts for intelligent and smart packaging technologies

4.20   Close of conference