Smart packaging for marketing communications (Intelligent and Smart Packaging 2005)

Dr Brian Sobecks, Corporate R & D
Kraft Foods - Kraft Technology Centre, United States
 

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Summary

  • Electronics trends
  • The marketing communications mix
  • Smart packaging business objectives
  • Needs and constraints
  • The building blocks of smart packaging
  • Challenges and barriers to adoption

Company Profile

Kraft food brands hold the number one position in 21 of its 25 top categories in the USA.