Technology evaluation and competitor analysis

IDTechEx will support you in evaluating your competitive advantage and unique selling points, and in finding the best way to develop and position your product portfolio to meet existing and emerging market needs. IDTechEx can help you if you want to:

  • Identify market gaps that your technology or product can address
  • Differentiate your product and technology in a crowded space
  • Evaluate risk from emerging competing suppliers and technologies
  • Map the global competitive landscape and assess the state of competition
  • Understand market requirements and performance targets
  • Narrow the strategic focus of your enterprise

Methodology outline

  • Technology/Product Details

    • Visit client to learn concept, technology and/or product details
  • Target Markets

    • Identify target markets
    • Determine key performance and cost requirement and trend per sector
    • Highlight potential selling points per sector
  • Competing Solutions

    • Identify all existing and emerging competing solutions per target sector
  • Solutions Assessment and SWOT

    • Detailed assessment of all rival solutions
    • Perform detailed parameterised SWOT on client's product
    • Benchmark client's product against competing solutions
  • Player Profiles

    • Identify key players developing and/or commercialising different solutions
    • Detailed company profiles based on direct interviews
  • Define USPs and Value Propositions

    • Identify market gaps and technology needs that client can address
    • Define the best selling points per sector
  • Product Positioning and Marketing Advice

    • Recommend the best way to position and market the product in the market
    • Provide instructions to potential customers, suppliers or other partners

Why choose us?

  • Dedicated technical analysts have significant experience and benefit from an independent bird's eye view of the global landscape.
  • Detailed knowledge of companies throughout the sector to draw on reasons for their success or failure.
  • Broad industry knowledge which is vital to identify the key possible markets that may otherwise be missed.
 
 

Contact us

Please contact us to learn more and discuss your needs at: research@IDTechEx.com or call
AMERICAS (USA): +1 617 577 7890
ASIA (Japan): +81 3 3216 7209
EUROPE (UK): +44 1223 812300