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3D printing has become the tool of the choice for prototyping and it is now making inroads into manufacturing. However, due to the hype surrounding 3D printing, many designers are not even considering alternative subtractive methods of prototyping or manufacturing. Some advanced easy-to-use 3D mills are quickly finding their way into prototyping and manufacturing, helping manufacturers streamline their prototyping process and allowing short-runs of highly customized products. Join this xx minute session to learn whether you should use additive or subtractive methods (or both) for prototyping and production, and the differences in design strategies between additive or subtractive production processes.

As a Product Manager for 3D Solutions, Will Seith oversees product marketing, technical documentation, channel training, product support and market research for all Roland 3D and Engraving products. Will's professional background includes experience in project management and product development at 3D Systems. He holds a MBA in Entrepreneurial Studies and Product Development from the Rady School of Management at UCSD.

Roland DGA Corporation serves North and South America as the marketing, sales and distribution arm for Roland DG Corporation. Founded in 1981 and listed on the Tokyo Stock Exchange, Roland DG of Hamamatsu, Japan is a worldwide leader in wide-format inkjet printers for the sign, apparel, textile, packaging and vehicle graphics markets; engravers for awards, personalization and ADA signage; photo impact printers for direct part marking; and 3D printers and CNC milling machines for rapid prototyping, part manufacturing and the medical and dental CAD/CAM industries.