Masterclasses

The three optional expert-led masterclasses are intended for audience participation and discussion. They are effectively interactive consultancy sessions. At each masterclass you will have the chance to handle many samples, see demonstrations, and take away printed copies of presentations. They will ensure you get the most from the conference and leave understanding the issues with answers to your questions.

Nov 14, 2005: 09:00-12:00, Primavera Room (Registration: 08:30)

This Masterclass will introduce the subject of RFID, particularly concentrating on active RFID. Both the technologies and the applications of RFID will be explained. This leads to where active versions are needed and why. Many samples will be available to handle and all participants will receive a copy of the 80 slides used in the presentations. Participants receive a 50% discount on the Report “Active RFID and its Big Future”.
 

Detailed topics that are covered include:

• The advantages and disadvantages of active vs passive tags

• Types of active tag – fully active, semi-active, semi-passive

• The trend from mouldings to labels

• Frequencies, formats and other choices

• Significance of Ultra Wide Band

• Active tags with sensing

• Active tags without a silicon chip

• Ubiquitous Sensor Networks in Korea and Japan

• Active tags using Bluetooth, WiFi, GSM, Zigbee and other two-way short-range radio systems

• Tags with added features such as GPS and infrared: where and why

• Specifications

• Market size for active tags and systems 2005-2015

• Suppliers and sectors addressed

Lunch for all masterclass 1, 2 delegates 12:00-13:30, Diaz House

Nov 14, 2005: 13:30-16:30, Primavera Room (Registration: 13:00)

This Masterclass will describe examples of how active RFID is being deployed worldwide to achieve benefits of cost savings, safety, security, and entertainment. In addition, the economic model for active tags differs significantly from those of passive implementations. The calculated return on investment for these systems usually does not include all of the potential savings possible for a well implemented, or marketed, system. This Masterclass examines the economics of active RFID and many of these issues. Additionally, we will examine areas for future development in both technology and the business case for active RFID. Seating is limited, so register for the Masterclasses early.

Detailed topics that are covered include:

Implementation examples:
o Logistics
o Defense
o Access & Security
o Retail
o Entertainment (Theme Parks and Resorts)

The economics of active RFID
o Tag and system costs
o Potential hidden costs and savings for active systems
o Estimating the value proposition

Future opportunities for Active RFID
o Technological developments
o New business opportunities
o The impact of ubiquitous computing and communication

Nov 17, 2005: 09:00-12:00, Diaz House (Registration: 08:30)

Designed for those who are new to this disruptive technology or need to understand the big picture to assess the challenges and opportunities, this Masterclass is designed to arm you with the latest knowledge of the applications and technology developments involving printed electronics. Led by experts, it is the ideal time to voice your questions as part of the interactive session and learn of the toolkit of technologies that are available and emerging. The session will cover:

• Applications of printed electronics – now and near future

• Lessons to be learnt from early successes and failures
  • The value chain
  • Market forecasts
• The need for printed electronics
  • Key markets that need printed electronics – reasons why and their technology requirements
  • Creating new markets versus competing with conventional electronics in existing ones
• Assessment of technologies, companies, strategies and progress so far, including
  • Thin Film Transistor Circuits (organic, inorganic semiconductors, thin film silicon)
  • Displays (OLEDs, electrophoretic, electroluminescene, electrochromic and others)
  • Sensors and conductive inks
• Batteries and actuators
• A discussion of printing techniques, their relevancy and challenges
• Challenges and the roadmap to the full printed electronics toolkit

Lunch for all masterclass 3 delegates 12:00-13:30, Latienda Room