Roadmap Towards RFID Adoption (RFID Europe 2007)

Wolfgang is actively engaged in the logistic operations of Sony Supply Chain Solutions Europe, initiating a wide range of activities spanning from packaging design to the creation of distribution centres. With business improvement as the top agenda, Wolfgang initiated Sony's EPC/RFID programme in Europe back in 2004 which led to the first RFID-enabled warehouse operation for Sony in 2007. During his latest involvement in the BRIDGE project, Wolfgang has installed RFID pilots across the entire End-to-End consumer electronic supply chain, from factory to after sales service - pushing the boundaries of existing RFID deployments in Europe.

Sony consists of the following segments: Mobile Communications (Xperia mobile phones and tablets), Game & Network Services (PlayStation game consoles, software, network business), Imaging Products & Solutions (Cyber-shot digital cameras, Professional Solutions) Home Entertainment & Sound (Bravia TVs, Audio & Video) , Semiconductors (Image sensors), Components, Pictures, Music, Financial Services, and All Other businesses.