Smartphone Innovation to Complement M2M (Internet of Things & WSN Europe 2014)

According to Gartner, over 20% of objects will be able to interact with a smartphone by 2018. Growing demand for smartphones has created an ability to control a remote environment on the move.

Today's smartphones are embedded with in-built sensors, which when paired with people/ devices /wireless sensors helps to power the device communications of machine-to-machine (M2M) technologies, which are becoming the foundation of the next generation of intelligence.

For instance: In healthcare, smart slippers and other wearable devices containing sensors can detect falls for elderly people and various medical conditions. If something is awry, the device will alert one's doctor via message or a call. In insurance, installing sensors in cars will provide a pay as you drive insurance that links the insurance premium to the individual's risk profile.

This continued rise in connectivity will not only improve our lives, it will also create substantial economic benefits. M2M has the potential to intensely benefit the individuals, enterprises, and society as a whole through improving quality-of-life, driving efficiency, increasing productivity & profit margin, enabling massive reduction in carbon emissions and tacking climate change.

Sudhakar S Marthi began his sales & marketing career with Zoho Corp., in 2000. Today, he is handling Global Business Development activities of ZOHO Corp product divisions viz., WebNMS M2M, Zoho.com; Manage Engine and WebNMS . At Zoho, Sudhakar has designed and executed various marketing and branding initiatives which set the stage for the group's consistent and growing performance. He is also working closely with SI's and MSP partners for the business promotion of ZOHO Corp products / applications.

Sudhakar started his career more than 27 years ago and was employed with SICO, Toshniwal Bros and Toshbro for 15 years prior to joining Zoho Corp.,

Sudhakar holds a Masters in Science (Physics) from Annamalai University and a Post Graduate Diploma in Business Administration from LIBA, Chennai.

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