Successes and Difficulties with RFID in Japan (RFID Smart Labels USA 2008)

After studying Japanese at the University of Leeds, Heidi spent 3 years in Nagasaki working for the local government in international relations. On her return to the UK, she spent 3 years with a Japanese TV production company, during which time she directed many programmes for Japanese television. She joined Toppan UK in May 2006 in a business development role, and is currently seeking out business opportunities and potential partners in the European market. Using first-hand, international experience of Toppan's RFID solutions, Heidi is also looking at ways of building on Toppan's Asian RFID success, and adapting it to meet the needs of European customers.

Founded in 1900, Toppan Printing has branched into diverse business fields, including security cards, commercial printing, publications printing, packaging, industrial materials, electronics. We also conduct demand creation activities in pursuit of higher sales of our products and services. In the fiscal year ended March 31, 2009, Toppan posted revenues of 1,617.3 billion yen, and ended the year with approximately 11,000 employees. For more information visit