Innovations, Open Standard and Eco-system Accelerate Consumer Adoption of Connected Lighting to Internet of Things (Internet of Things Applications USA 2014)

Mr Lance Zheng, Director of Technical Marketing
Marvell Semiconductor, Inc.
United States
Nov 19, 2014.


Santa Clara 2014 Presentation - Marvell Semiconductor*
Santa Clara 2014 Audio Presentation - Marvell Semiconductor*
Santa Clara 2014 Video Presentation - Marvell Semiconductor*

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Presentation Summary

  • Technology trend in LEDification and Digitization of lights
  • Innovations in silicon enable new lighting experience and life comfort at consumer price point
  • Key to success: interop and eco-system
  • Capitalize on the killer application: from internet of lights to other things

Speaker Biography (Lance Zheng)

Lance Zheng, Director of Product Marketing, works in the Internet of Things Business Unit at Marvell Semiconductor Inc., leading the lighting and home automation marketing efforts with Marvell innovative LED driver and wireless control ICs. Prior to joining Marvell, Lance Zheng worked in various engineering and marketing roles with focus on mixed-signal & embedded control ICs and applications with several top 10 semiconductor companies. Lance Zheng holds a MSEE in Digital Signal Processing and BSEE focus on Analog and RF.