Mr Guilherme de Paula, Director of Hardware & Embedded Software
USA 2015 Presentation - Loopd*
USA 2015 Audio Presentation - Loopd*
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How a Bluetooth-enabled badge can improve event attendee engagement. The solution includes feature-rich iOS & Android mobile apps, smart Bluetooth/WiFi gateways/hubs and back-end/web software that provides outstanding data analytics. It provides corporate executives and conference attendees a contact exchange feature, maximizing marketing expectations and business interactions.
Speaker Biography (Guilherme de Paula)
Originally a software and electronic engineer, Mr. de Paula attended the Indiana Institute of Technology where he graduated in Computer Engineering. He then pursued post-graduate studies in Electrical & Computer Engineering at Western Michigan University and Florida Atlantic University. He has developed several products in the automation, personal computer, data communication, biometrics, defense, wearable medical device, wearable health & fitness, and enterprise wearable device fields. While at Medtronic MiniMed, Insulet and Pancreum, he worked on award-winning wearable products like a continuous glucose monitor, insulin delivery system and a dual-hormone artificial pancreas. Before joining Loopd, he was at Coin (the credit card replacement device) and Motiv (a multi-sensor, innovative health & fitness ring).