Sensors For The Internet Of Awareness - Leading The Transformation From IOT To IOA (IDTechEx Sensors USA 2016)

Mr Friedrich Plankensteiner, Sr. Manager Business Development
United States


IDTechEx Show! USA Presentation - AMS*
IDTechEx Show! USA Audio Presentation - AMS*

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Presentation Summary

The presentation will focus on the next wave beyond IoT and will discuss the transition to the Internet of Awareness (IOA). New sensor technologies will allow devices to become aware of their environment and react to it through light, smell, audio, touch, gestures.

Speaker Biography (Friedrich Plankensteiner)

Friedrich Plankensteiner, is Sr. Manager Business Development at ams. Mr. Plankensteiner joined ams in 2001; he held a variety of different positions including sales leadership; product management; and business development. Prior to joining ams, he worked in sales; marketing; and product management at Siemens; Infineon; and Philips. In his high-tech career, Friedrich was instrumental in establishing Mifare® as the de facto standard for contactless smart cards in the 1990's and he was also a key contributor to the ISO14443 standard. He holds a degree in Electrical Engineering from an Austrian University along with diplomas in Marketing & Leadership from both Stanford and Harvard University.

Company Profile (ams AG)

ams AG logo
ams is a global leader in the design and manufacture of advanced sensor solutions. The company's mission is to shape the world with sensor solutions by providing a seamless interface between humans and technology. ams' high-performance sensor solutions drive applications requiring extreme precision, dynamic range, sensitivity, and ultra-low power consumption. Products include sensors, sensor interfaces, power management and wireless ICs for consumer, communications, industrial, medical, and automotive markets. More information about ams can be found at
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