Mr Willard Tu, Embedded Solutions Manager
Nov 20, 2013.
ARM (Mr Willard Tu) - Presentation*
ARM (Mr Willard Tu) - Audio Presentation*
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The Internet of Things (IoT) era is upon us and there is certainly a lot of anticipation and excitement on what value added services the combination of connectivity, device intelligence and cloud access can bring to the consumer. One of the key enablers in the IoT market is the sensor devices used to collect and monitor data remotely via the cloud. Vision based systems now offer internet security services, and heart rate monitoring and other medical oriented sensing are becoming health and fitness aids.
There is a vast amount of data we, as humans, sense - Touch, Sight, Taste, Smell, and Hearing - can be captured via a slew of electronic devices such as: capacitive touch pads, cameras, gyros and accelerometers. These devices take analog inputs and convert them into digital signals so that they can be transported via some communication protocol and then processed in a gateway/collector device or in the cloud. The whole process of collecting, converting, transporting and processing requires more intelligence and computing capability, hence the integration of more 32-bit CPUs in the sensor devices. CPU cores are driving sensor fusion to enable all this little data to become the big data that life enhancing and business optimization opportunities will be built upon.
Speaker Biography (Willard Tu)
Willard Tu, Director - Embedded Solutionis Marketing, ARM, is based in Motown the automotive capital. Willard has focused his career on the embedded market segment, accumulating over 20 years of knowledge. He has worked for Motorola (Freescale), National Semi (TI), NEC Electronics (Renesas) in business development roles, and has spent the last 8 years at growing ARM's embedded market share.
Company Profile (Arm)
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Arm technology is at the heart of a computing and connectivity revolution that is transforming the way people live and businesses operate. Our advanced, energy-efficient processor designs have enabled intelligent computing in more than 130 billion chips and our technologies now securely power products from the sensor to the smartphone and the supercomputer. In combination with our IoT device, connectivity and data management platform, we are also enabling customers with powerful and actionable business insights that are generating new value from their connected devices and data. Together with 1,000+ technology partners we are at the forefront of designing, securing and managing all areas of compute from the chip to the cloud.