Product Innovation Using Data Science And Machine Learning (Printed Electronics Europe 2019)

Dr Adeline Koay, Principal Scientist
Diageo GB plc
United Kingdom

Presentation Summary

A case study showing how data and machine learning can transform product innovation to better fit consumer taste preference and enhancing their product experience.

Speaker Biography (Adeline Koay)

With 18 years' experience in beverage Innovation and digital technologies, Adeline develops R&D strategies and leads research platforms for Diageo Innovation. She is passionate about creating irresistible tasting products and meaningfully engaging with consumers.

Company Profile (Diageo)

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Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer. We produce an outstanding collection of over 200 brands that are enjoyed in more than 180 countries around the world. We are a business built and sustained through innovation, and developing new ideas is crucial to our growth strategy. We're proud to have more than 30,000 pioneering people worldwide growing our business and nurturing our brands, creating new products, new categories and new experiences for consumers.
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