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Brand Enhancement by Electronics in Packaging 2010-2020

The impending surge in e-packaging

Updated Sep 2010

Show All Description Contents, Table & Figures List Pricing Related Content
Reducing costs by 99%
Electronics is already used in packaging from winking rum bottles and talking pizza boxes to aerosols that emit electrically charged insecticide that chases the bug. We even have medication that records how much is taken and when and prompts the user. Reprogrammable phone decoration has arrived. But that is just a warm up. The key enabling technology - printed electronics - is about to reduce costs by 99%. Consequently, many leading brand owners have recently put multidisciplinary teams onto the adoption of the new paper thin electronics on their high volume packaging. It will provide a host of consumer benefits and make competition look very tired indeed. This is mainly about modern merchandising - progressing way beyond static print - and dramatically better consumer propositions.
Electronic packaging addresses the need for brands to reconnect with the customer or face oblivion from copying. That even applies to retailer own brands - biter bit. It addresses the greying of the population consequent need for disposable medical testers and drug delivery devices. Electronic packaging addresses the fact that one third of us have difficulty reading ever smaller instructions.
Premium pricing will arise from greatly enhanced products, thanks to packaging that leverages the function of the product and is reusable as an electronic product itself. Then there are valuable electronic tearoffs as rewards and packaging that interacts with mobile phones. Startling technical advances will be brought to bear such as invisible electronics and stretchable electronics. Indeed, energy harvesting electronics will need no battery yet be affordable on mass produced disposable products. We shall even have the delight of scrolling instructions in a large font plus spoken instructions - all in a disposable label.
This unique new report is prepared by senior executives from the consumer goods and printed electronics sectors. Analyst IDTechEx runs the world's largest conferences on printed electronics in three continents and it is retained by leading brands to transform their products.
The report reveals many ways in which brands can create a sharp increase in market share, customer satisfaction and profitability. For brand facing electronics companies that means a market of $7.7 billion by 2020, as analysed in the report. To gain very high volume, and therefore lowest costs, by selling across all industries, basic hardware platforms such as the very low cost talking label must be developed. These are discussed. There are 250 pages and a large number of original figures and tables - over 150. These detail market forecasts, statistics for associated industries, pros and cons, technology choices and lessons of success and failure - a lucid, compact analysis for the busy executive. There is much for both non-technical and technical readers.
Who should buy this report?
The report is vital for chief executives, brand managers, marketing and business planning managers, packaging executives and creative brand facing media staff in fast moving consumer goods companies. It is also meant for organisations supplying, buying and using healthcare disposables. The report is important for printers, packaging converters, label makers, electronics companies and those supplying electronic inks, paper and film. It will inspire those interested in the technology, marketing, investment, legal, regulatory, environmental and other issues. There are 34 profiles of developers and suppliers of this "e-packaging" technology. Purchasers of the report also receive one hour of free consultancy.
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Table of Contents
1.1.Types of packaging
1.1.Bioett first customers
1.1.Dependent elderly as percentage of total population
1.1.1.Demographic timebomb
1.2.Scrolling display on Kent cigarettes
1.2.Potential use of packages in exploiting and mimicking human senses.
1.2.Examples of e-packaging and related uses with human interface
1.2.1.Tigerprint printed electronic greeting cards by Nano ePrint, Novalia
1.2.2.Kent cigarettes scrolling display
1.2.3.Talking pill compliance kit by MeadWestvaco
1.2.4.Hitachi monochrome reprogrammable phone decoration
1.2.5.Hewlett Packard and Kent Displays color reprogrammable phone decoration
1.2.6.Coyopa Rum winking segments
1.2.7.National Football League/Mangia Media talking pizza boxes
1.2.8.Duracell batteries with integral battery tester
1.2.9.News Corporation
1.2.10.McDonalds place mats
1.2.11.Westpoint Stevens animation and sound
1.2.12.Hasbro and Character Visions board games become animated
1.2.13.Hallmark interactive tablecloth
1.2.14.National Institutes of Health/Fisher Scientific compliance monitoring blisterpack
1.2.15.Novartis/Compliers Group/DCM compliance monitoring blisterpack laminate
1.2.16.Bang & Olufsen Medicom smart blisterpack dispenser
1.2.17.ACREO winking sign
1.2.18.Aardex compliance monitoring plastic bottle
1.2.19.CVS and other pharmacies across the USA - talking medicine
1.2.20.Coca-Cola talking prizes
1.2.21.VTT Technology beer package game
1.2.22.Procter and Gamble electronic cosmetic pack
1.2.23.Cookie heater pack
1.3.Reprogrammable electrophoretic decoration on Hitachi mobile phones only needs power when being changed
1.3.Examples of e-packaging without human interface
1.3.1.Findus Bioett time temperature label
1.3.2.Wal-Mart/Tyco ADT anti-theft
1.3.3.Healthcare shippers/KSW Microtec time temperature recorders
1.3.4.Reckitt Benkiser fly seeking spray
1.3.5.Tesco & Metro/Alien Technology RFID for tracking
1.3.6.Kuopio University Hospital blisterpack with electronic feedback buttons
1.3.7.AstraZeneca Trizivir
1.3.8.Purdue Pharma Oxycontin
1.3.9.Pfizer Viagra
1.3.10.Swedish Postal Service and Deutsche Post theft detection
1.3.11.Massachusetts General Hospital blood
1.3.12.Jackson Healthcare Hospitals/Awarepoint real time locating systems
1.3.13.Why e-packaging has been slow to appear
1.3.14.Inadequate market research
1.3.15.Lack of market pull
1.3.16.Wrong priorities by developers - engineering led design
1.3.17.Inadequate cost reduction
1.3.18.Odd inventions not economy of scale/hardware platforms
1.3.19.Failure to solve technical problems
1.3.20.Legal constraints
1.4.Reprogrammable color display on phone
1.4.Why progress is now much faster
1.4.1.Using the nine human senses
1.4.2.AstraZeneca Diprivan chipless RFID
1.5.Duracell batteries/Avery Dennison tester
1.5.Why basic hardware platforms are essential
1.5.1.Argument for printing standard circuits
1.5.2.Touch and hearing
1.6.National Institutes of Health/Fisher Scientific compliance monitoring blisterpack for Azithromycin trials, made by Information Mediary
1.7.Compliers Group/ DCM compliance monitoring blisterpack overlay with RFID
1.8.Bang & Olufsen Medicom compliance monitoring dispenser.
1.9.Aardex electronic plastic bottle for drug tablets
1.10.Pill bottle with smart label (printed prescription label not shown)
1.11.ScripTalk speaker
1.12.VTT Technology beer package game
1.13.Electrostatic cosmetic spray
1.14.The ionisation technology used for the application of the foundation is illustrated below.
1.15.Bioett biosensor TTR
1.16.Electrostatic insect-seeking fly spray in use
1.17.Can of insect-seeking fly spray
1.18.Knockdown efficiency of SmartSeeker®
1.19.Compliance monitoring blisterpack with electronic feedback
1.20.Tamper recording postal package
1.21.Paling Risk Scale for major transfusion hazards
1.22.SHOT project: cumulative data 1996 to 2001
1.23.Increasing errors within hospitals
1.24.Safe transfusion: Processes not just product
1.25.Automated warning generated when a possible mis-match of blood and patient occurs
1.26.RFID on blood container, next to interrogator
1.27.Blood labelled with RFID chip
1.28.Some successes with packaging electronics that does not employ transistors
1.29.Fully printed passive RFID, HurraFussball card bottom right
1.30.Talking/ recording circuit as used in pizza boxes and gift cards, including Hallmark
1.31.Talking circuit as used in pizza boxes and gift cards
1.32.Hybrid devices used in packages, where the use of non-printing processes, silicon chips and some conventional components limits their success due to price, weight and size.
1.33.Remotely powered displays that could be used in packaging but a fully printed construction for the power supply not just the display is desirable for high volume use
1.34.Box of cereal with moving colour displays as envisaged in "Minority Report"
1.35.Objectives of the EC Sustainpack project
1.36.Paper food package with printed touch sensor and animated display with sound playback produced under the Sustainpack project.
1.37.Diprivan® TCI tag construction
1.38.Tagged syringe and Diprifusor™
1.39.Learning from experience with the silicon chip
1.40.How printed standard platforms will progress
1.41.Progress towards labels with many components printed on top of each other to provides multiple functionality such as the detergent that has sound and a winking logo.
1.42.Interactive paper
1.43.Touch-sensor pads and wiring printed in interactive paper
1.44.Experimental set up and demonstration
1.45.Pressure sensitive film used in smart blisterpack by Plastic Electronic
2.1.CDT arguments for printed OLEDs
2.2.Security and reducing crime
2.2.Interactive shelf-package concept
2.3.Concept of a disposable pack that can project a moving colour image onto a wall.
2.3.Uniqueness/ product differentiation
2.4.Speaking pot noodle that detects the hot water being applied and then monitors temperature or time.
2.5.Toppan Forms smart shop
2.5.Leveraging the brand with extra functions, brand enhancement
2.6.Merchandising and increasing sales
2.6.Concept of a valuable packaging tearoff.
2.6.2.Attracting attention
2.8.Error Prevention
2.9.Environmental aspects of disposal
2.10.Environmental quality control within the package
2.11.Quality Assurance
2.12.Consumer feedback
2.13.Removing tedious procedures
2.14.Cost reduction, efficiency and automated data collection
3.1.Card with no battery, the image being illuminated by RF power from an RFID reader
3.1.1.New printed electronics products from Toppan Forms
3.1.2.Solar bags
3.1.3.Smart substrates
3.1.4.Transparent and invisible electronics
3.1.5.Tightly rollable electronics
3.1.6.Fault tolerant electronics
3.1.7.Stretchable and morphing electronics
3.1.8.Edible electronics
3.1.9.Electronics as art
3.1.10.Origami electronics
3.1.11.The package becomes the delivery mechanism
3.1.12.Electronic release, dispensing and consumer information
3.2.Flashing flexible OLED display at point of purchase POP
3.3.Light emitting business card with images that light up sequentially
3.4.Solar powered photo stand
3.5.Flat sheet type of charger that is flexible
3.6.OLED posters powered by flexible photovoltaics
3.7.Light emitting display with audio all powered by ambient light
3.8.Poster with electrophoretic display counting down to the arrival date of Beaujolais Nouveau.
3.9.Poster combining flashing LED with Toppan Forms Audio PaperTM sound
3.10.Battery charging brief case with organic flexible photovoltaic panel
3.11.Neuber's solar bag
3.12.Lamborghini solar bag
3.13.Mascotte DSSC solar bag
3.14.Odersun solar bag
3.15.Transparent electronics - a new packaging paradigm
3.16.Stretchable electronics developed at Cambridge University UK
3.17.Stretchable mesh of transistors connected by elastic conductors that were made at the University of Tokyo.
3.18.Reshaped electronics developed at Cambridge University UK.
3.19.Origami electronics
3.20.eFlow nebuliser as used by AstraZeneca - a candidate for cost reduction to the point where it is disposable and comes with the drug inside.
4.1.Ink in Motion
4.1.Winking image label
4.2.Talking label
4.2.Voice recording gift tag by Talking Tags
4.3.Concept of a drug container that prompts
4.3.Recording talking label
4.4.Scrolling text label
4.4.Concept of a voice recording gift pack.
4.5.Manually activated disposable paper timer for packaging
4.6.Self adjusting use by date
4.6.Concept of an electronic package that has a blinking display and various safety sensors.
4.7.Concept of packaging preventing a health risk
4.7.Other sensing electronics
4.8.Moving color picture label
4.8.Electronic printed pain relief patch electronically delivering painkiller
4.9.Drug and cosmetic delivery system
4.10.Ultra low cost printed RFID/EAS label
5.1.Coming down market
5.1.Examples of electronic devices coming down market with packaging a next possibility
5.2.T-Ink and all the senses
6.1.Comparison between OLEDs and E-Ink of various parameters
6.1.Challenges of traditional components
6.1.Evolution of printed electronics geometry
6.2.Multilayer interconnect development at Holst Research Centre
6.2.Printed and potentially printed electronics
6.2.Advantages and disadvantages of some options for supplying electricity to small devices
6.2.1.Successes so far
6.2.2.Materials employed
6.2.3.Printing technology employed
6.2.4.Multiple film then components printed on top of each other
6.3.Paper vs plastic substrates vs direct printing onto packaging
6.3.TFT Structure Completely by Selective Area ALD
6.3.Comparison of flexible photovoltaics technologies suitable for brand enhancement
6.3.1.Paper vs plastic substrates
6.3.2.Electronic displays that can be printed on any surface
6.4.Transistors and memory inorganic
6.4.Categories of organic semiconductor with examples and a picture of a Plastic Logic printed organic transistor
6.4.Printed and thin film battery product and specification comparison
6.4.1.Nanosilicon ink
6.4.2.Zinc oxide based ink
6.5.Transistors and memory organic
6.5.The principle behind E-Ink's technology
6.5.Printed battery materials comparison
6.6.The half cell and overall chemical reactions that occur in a Zn/MnO2 battery
6.6.Electrophoretic display on Esquire magazine October 2008
6.6.4.Printed LCD
6.7.Energy harvesting for packaging
6.7.Electrophoretic display on pricing label
6.7.Comparison of the three types of capacitor when storing one kilojoule of energy.
6.8.Electrophoretic display on key fob
6.8.Examples of energy density figures for batteries, supercapacitors and other energy sources
6.8.2.Single use laminar batteries
6.8.3.Rechargeable laminar batteries
6.8.4.New shapes - laminar and flexible batteries
6.9.Transparent batteries and photovoltaics - NEC, Waseda University, AIST
6.9.Shelf edge labels using electrophoretic displays
6.9.Where supercapacitors fit in
6.10.Color electrophoretics by Fujitsu
6.10.Other important flexible components now available
6.10.1.Capacitors and supercapacitors
6.11.Game in secondary packaging by VTT Technology using thermochromic display
6.11.3.Conductive patterns for antennas, identification, keyboards etc.
6.11.4.Programming at manufacturer, purchaser or end user
6.12.New types of component - thin and flexible
6.12.ACREO PEDOT PSS electrochromic blue display with limited bistable capability. A different message appears when the reverse nine volts is applied.
6.12.3.Thin film lasers, supercabatteries, fuel cells
6.13.Aveso display before the 1.5 volts bias is applied
6.14.Aveso display after the 1.5 volts bias is applied
6.15.How traditional electrochromic ink works
6.16.How Commotion proprietary inks work
6.17.Color LCD by photo alignment
6.18.Photo alignment of LCD
6.19.The HKUST optical rewriting
6.20.Color printable flexible LCD
6.21.Basic structure of an OLED
6.22.Process flow in manufacture of OLEDs
6.23.A Cambridge Display Technology colour OLED display
6.24.Comparison of different printing techniques for OLED frontplanes, as evaluated by Seiko Epson
6.25.Droplet driven electrowetting displays from adt, Germany
6.26.Energy harvesting challenges
6.27.Rapid progress in the capabilities of small electronic devices and their photovoltaic energy harvesting contrasted with more modest progress in improving the batteries they employ
6.28.Power in use vs duty cycle for portable and mobile devices showing zones of use of single use vs rechargeable batteries
6.29.Enfucell SoftBattery™
6.30.Blue Spark laminar battery
6.31.Blue Spark battery printing machine
6.32.Power Paper battery cross section
6.33.Power paper battery and skin patch
6.34.Power Paper battery printing machine
6.35.Smart patches
6.36.Volumetric energy density vs gravimetric energy density for rechargeable batteries
6.37.Laminar lithium ion battery
6.38.Typical active RFID tag showing the problematic coin cells
6.39.Construction of a lithium rechargeable laminar battery
6.40.Reel to reel construction of rechargeable laminar lithium batteries
6.41.Infinite Power Solutions laminar lithium battery
6.42.Ultra thin lithium rechargeable battery
6.43.Construction of a thin-film battery
6.44.Battery assisted passive RFID label with rechargeable thin film lithium battery recording time-temperature profile of food, blood etc in transit
6.45.Flexible battery made of nanotube ink
6.46.Transparent flexible photovoltaics
6.47.Flexible battery that charges in one minute
6.48.E-labels with capacitor and no battery
6.49.Energy density vs power density for storage devices
6.50.Laminar supercapacitor one millimeter thick
6.51.Mobile phone modified to give much brighter flash thanks to supercapacitor outlined in red
6.52.Flexographically printed carbon resistors with silver interconnects
6.53.Actuator/ push button - two printed patterns folded together
6.54.Screen printed interconnects and actuator connects.
6.55.Other printed conductor pattern demonstrators
6.56.Menippos gaming card showing conductive pattern
6.57.Copper ink particles
6.58.Programmability of potential e-labels through the value chain
6.60.Microwave metamaterial
7.1.Distribution and primary focus of 2250 developers of printed and potentially printed electronics. Many are developing a variety of printed components, their machinery or their materials.
7.2.Paper roulette card with simulated spinning wheel for game
7.3.ACREO development process
7.3.Blue Spark Technologies USA
7.4.CapXX Australia
7.4.ACREO Technology
7.5.ACREO microphones
7.5.Cymbet USA
7.6.DSM Innovation
7.6.ACREO sensors
7.7.ACREO production
7.7.Enfucell Finland
7.8.Excellatron USA
7.8.ACREO focus on e-packaging
7.9.Demonstrator organic transistor
7.9.Fraunhofer Research Institution for Electronic Nano Systems (ENAS)
7.10.Front Edge Technology USA
7.10.The Cymbet EnerChip™
7.11.Thin-film solid-state batteries by Excellatron
7.11.Holst Centre Netherlands
7.12.Infinite Power Solutions USA
7.12.Ultra low cost printed battery
7.13.NanoEnergy® powering a blue LED
7.14.Institute of Bioengineering and Nanotechnology
7.14.DSP= digital signal processing.
7.15.New time temperature recording label from Infratab
7.16.Conventional and integrated OPV
7.17.NTERA electrochromic display on flexible film
7.17.Massachusetts Institute of Technology USA
7.18.New Planar Energy Devices high capacity laminar battery
7.19.PolyIC organic transistor circuits
7.19.Nano ePrint
7.20.Prelonic produces integrated and printed electronic modules
7.21.Prelonic Translator Module
7.21.National Renewable Energy Laboratory USA
7.22.NEC Japan
7.22.Prelonic printed battery tester
7.23.Flexion ™
7.23.New University of Lisbon
7.24.Waseda founder
7.25.Oak Ridge National Laboratory USA
7.26.Panasonic Japan
7.27.Planar Energy Devices USA
7.30.Power Paper
7.31.Prelonic Technologies
7.33.Solicore USA
7.35.Sony Japan
7.36.Waseda University
8.1.Consumer goods market for e-packaging 2010-2020
8.1.Ultimate market potential
8.1.Cost per square centimeter and functionality
8.2.Consumer goods market for e-packaging devices in numbers billion 2010-2020
8.2.E-packaging market 2010-2020
8.2.Total market for e-packaging 2010-2020 in billions of units
8.3.Global market for electronic smart packaging based on EAS or RFID in billions of units 2010-2020
8.3.Beyond brand enhancement
8.3.Total market for e-packaging 2010-2020 in billions of units by market sector
8.4.Global market for electronic smart packaging based on EAS and RFID in billions of units 2010-2020
8.4.Pharmaceutical packaging market
8.4.Examples of possible sales of electronic smart packaging features in 2015. Usually it will be one per package but not always
8.5.Growth of pharmaceutical packaging industry globally, 2003 to 2014, in billions of US dollars
8.5.Printed electronics market 2009-2019
8.5.Market for printed and potentially printed electronics in 2009
8.6.Battery market for small devices
8.6.Split of small device battery market in 2019 by type, giving number, unit value, total value

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