The Growing Success of RFID in Retail Apparel (RFID Europe 2011)

Mr James Stafford, Market Development Manager, Europe
Avery Dennison
United Kingdom
Sept 27, 2011.


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Presentation Summary

  • Why retail apparel is such a hot spot for RFID
  • The financial benefits for apparel retailers
  • How to quantify the RFID business case and prove it through a cost-effective pilot

Speaker Biography (James Stafford)

James Stafford is head of RFID Adoption, for Avery Dennison's Information and Brand Management Division. He has held this position since 2007. James has spent his career in retail buying with a specific focus on Innovation and Development. Prior to joining Avery Dennison, he was Head of RFID for the leading United Kingdom based retailer, Marks and Spencer, spearheading the use of RFID item level tagging. Marks and Spencer is currently tagging approximately 100 million items per annum which is forecasted to increase significantly as more departments transition to RFID labelling. Due to his pioneering work, James is now a recognized authority in retail RFID and has contributed at many international conferences.
James has worked closely with the UK government as Chair of both the Department of Trade and Industry's Retail Innovation Group as well as the UK's Department of Trade and Industry's RFID Retail Expert Group. In 2006 he represented UK retailing on two government sponsored Global Watch missions to review RFID developments in Japan and the USA.

Company Profile (Avery Dennison)

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Avery Dennison helps make brands more inspiring and the world more intelligent. For 75 years the company has been a global leader in pressure-sensitive technology and materials, retail branding and information solutions, and organization and identification products for offices and consumers. A FORTUNE 500 company with sales of $6 billion in 2009, Avery Dennison is based in Pasadena, California and has employees in over 60 countries. For more information, visit External Link

Avery Dennison RFID, headquartered in Flowery Branch, Georgia, is the world's largest producer of RFID inlays, manufacturing and marketing RFID inlays and durable tags through label converters and system integrators. With design, testing and manufacturing facilities around the globe, Avery Dennison RFID is a leader in the global UHF and HF RFID marketplace, serving retail, aviation, supply chain, healthcare and government applications. For more information, visit External Link
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