Printed Electronics Europe: Meet customers, do better business
Jan 14, 2015 Raghu Das
Europe's leading event on printed, organic and flexible electronics takes place on 28-29 April in Berlin, Germany hosted by IDTechEx. The value of the event to attendees and exhibitors is that it focusses on creating market engagement between users and suppliers, by providing insight into end user requirements in addition to assessing the latest technology progress and their roadmaps.
Now, more than ever, IDTechEx find that end users are actively learning and engaged in developing printed electronics devices. However, the process they go through with the industry is not effective. There is a them and us mentality. End users have big needs and problems that printed electronics can help with, but often they do not know the final concept to work towards and what is possible. Suppliers are keen to offer up their components to end users but do not know the solutions needed. Then there is the much discussed lack of integrators for those that do want to proceed. IDTechEx feels that a better, closer user-supplier innovation path is needed. Concepts need to be value aligned rather than cost aligned. The Printed Electronics Europe conference and tradeshow on 28-29 April in Berlin addresses this. End users attending will be able to see what is coming and what is possible, and suppliers can expect the event to help to evaluate their opportunities, determine and validate their application space and engage with customers.
Thousands of attendees and 150 exhibitors are expected. For more information and details of the early bird offer ending on January 23rd, see www.PrintedElectronicsEurope.com.
Event highlights include:
- End user focus with speakers including United Technologies Research Center, Crown, JC Decaux, Decathlon, Qualcomm and many more
- Over 200 speakers from across the value chain, from small to large organizations
- World's largest collection of printed electronics based products in Demonstration Street
- Hands-on, interactive manufacturing on the trade show floor at Manufacturing Street
- Over 150 organizations will showcase their products and developments on the tradeshow floor
- Attendees from 42 countries at this international event, with particular concentration from Asia
Feedback from exhibitors include:
ISORG "We were delighted to join Printed Electronics Europe 2014. As a start-up company, we have been participating to IDTechEx exhibitions as speaker and exhibitions since creation of company. These events gave us unique opportunities to give worldwide visibility for our disruptive technology and meet integrators and leading OEM companies. We very much like focus of IDTechEx on applications and markets. This is the way for Printed Electronics industry to move from R&D to volume business and convince investors and OEM companies to adopt these new and exciting technologies."
RK Siebdrucktechnik GMBH "We made many new contacts and I was surprised how many more I made by exhibiting rather than just attending this event as we have done previously. We made about six times as many contacts. The quality of contacts was higher than at many other shows."
Image from the related event Printed Electronics USA 2014, attended by about 2,800 people
Nicolas BERNARDIN Deputy Managing Director Co-Founder, Ceradrop "As a leading provider of precise multi-materials deposition technology, industrial inkjet printers and integration platforms for the printed electronics industry, Ceradrop seeks to participate and grow with these industry events that will better expose us to the printed electronics industry and community. The IDTechEx Printed Electronics event has proved to be one of the more effective events for Ceradrop, which is why we look forward to participation year over year. We look forward to networking, teaching, learning, sharing and building close relationships."
Find new opportunities from a commercial perspective and do business rather than meet old friends. Explore the event at www.PrintedElectronicsEurope.com and register by Jan 23rd to save 40% with our early bird rate.
Watch the video highlights from Printed Electronics Europe 2014 here:
IDTechEx guides your strategic business decisions through its Research and Events services, helping you profit from emerging technologies. IDTechEx Events provide an analytical, commercial outlook, taking into account market requirements, competitive technologies and development roadmaps. Attendees are presented with the full, diverse range of technologies but the main thrust is always on end user needs and commercialization strategies. For more information see www.IDTechEx.com.