Managing Fresh Supply Chain with RFID Temperature Sensors (RFID Europe 2007)

Mr Erwin M Veer, Project Manager, Supply Chain Management
Royal Ahold, Netherlands
Sep 19, 2007.

Presentation Summary

  • The business case for managing fresh supply chains
  • The RFID Sensor technology, ready or not?
  • The fresh industry, ready or not?

Speaker Biography (Erwin M Veer)

Jan '03 - present :
Global RFID Coordinator, Ahold Global Standards department, Zaandam, NL.
Responsible for global coordination of RFID projects within Ahold, actively bring knowledge to operating companies, start up pilots, transfer knowledge to other Ahold companies, represent Ahold externally.
Active as co-chair of FMCG Business Action Group within EPCGlobal.
Jan '01 - Jan '03 :
Project Manager Supply Chain, Ahold b2b e-commerce department, Zaan-dam, NL.
Responsible for global coordination of CPFR and VMI projects within Ahold, actively brought knowledge to operating companies, started up pilots at Al-bert Heijn and Stop & Shop, transferred knowledge to other Ahold compa-nies, represented Ahold externally.
Oct. '99 - Dec '00 :
Logistic Manager Unit New Business, Albert Heijn, Zaandam, NL.
Responsible for the logistic start and coordination of the Albert Heijn 'Spaar' promotions', de 'Allerhande' nonfood promotions and Seasonal promotions. Yearly turnover 2.500.000 cases, fl.200.000.000 in sales value.
Also responsible for total return flow process of all nonfood promotions.
Sept. '98 - Sept. '99 :
(Ahold Management-trainee) Assistant store manager, Albert Heijn, Am-sterdam, NL.
Responsible for dry groceries and bake off department with 60 employees, yearly sales fl.21.000.000. Active member of the management team, imple-mented automatic replenishment.
Jan. '98 - July '98 :
(Ahold Management-trainee) Project Manager Buying & Merchandising, Tops Supermarkets, Singapore.
Responsible for retraining of Buyers to Category Managers, implemented first steps of the FMI ECR model and created a Space Management de-partment. Reduced the Tops assortment from 34.000 to 22.000 SKU's and finished 12 Category projects.
Oct. '97 - Dec. '97 :
Store Operation introduction, Albert Heijn, Amsterdam, NL.
March '96 - Sept. '97 :
(Ahold Management-trainee) DC Management team, Etos drugstores, Zaandam, NL.
Responsible for 35 employees, run several financial projects to increase the DC performance. Only manager that hit the financial and operational targets in 1997. Yearly turnover 8.000.000 cases.
Aug. '94 - Oct. '95 en :
Assistant Faculty Business Administration, Erasmus University
March '92 - Dec. '93
Rotterdam, NL.
Jan. '94 - March '94 :
Helpdesk Coordinator Faculty Business Administration, Erasmus Uni-versity, Rotterdam, NL.
Responsible for a service department with eight part-time employees.
June '91 - Sept. '91 en :
Junior employee Marketing Services Albert Heijn, Zaandam, NL.
June '89 - Sept. '89
Temporarily replaced department coordinator Planogram department

Company Profile (Ahold)

Ahold logo
Ahold is an international group of quality supermarkets and foodservice operators based in the United States and Europe. We provide an easy, convenient and appealing shopping experience through continuous customer focus. We are committed to offering our customers the best value, the highest quality and healthy choices, while building value for our shareholders.
Our strong retail and foodservice brands ensure we are optimally placed to answer our customers' local needs. At the same time, our brands benefit from group synergies that allow us to operate in a simple, responsible and efficient way.
Our people love being in the food business and they make the difference as we strive to be the leader in all our markets. Our aim is to continuously grow, in part by innovating products, services and store formats.
We operate in the United States as
  • Stop & Shop
  • Giant-Landover(Giant Food Inc)
  • Tops
  • Giant-Carlisle (Giant Food Stores, LLC)
  • Peapod
  • U.S. Foodservice
And we operate in europe as:
  • Albert Heijn
  • Etos
  • Gall & Gall
  • Albert
  • Hypernova
  • C1000
  • ICA AB
  • Jeronimo Martins
View Ahold Timeline