Printed electronics and secure tags: the key to affordable RFID privacy and security in item-level tagging (Printed Electronics USA 2008)

Dr Humberto J Moran,
Friendly Technologies Ltd, United Kingdom
 
Dec 04, 2008.

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Presentation Summary

  • Item-level tagging with RFID tags is currently hindered by cost, privacy and security issues.
  • Our patent-protected Privacy and security Ensuring Affordable RFID System (PEARS) allows the use of secure passive tags in all item-level applications. These tags are particularly good at anti-counterfeiting and security applications; and also protect consumer privacy without the need for deactivation at the point of sale.
  • Our secure passive tags are very simple and suitable for printing with Printed Electronics. The market for these tags is enormous and we are looking for partners to develop them and make the most of the market opportunity.

Speaker Biography (Humberto J Moran)

Dr Humberto Morán, Founder and Director of Friendly Technologies, has an extensive background in entrepreneurship, RFID, project management and software development. He is an RFID expert to the European Commission and is CEO and founder of Open Source Innovation Ltd, a charity promoting open source software for RFID which first proposed the FP7 ASPIRE project currently under development. Before, Humberto worked for the Auto-ID Centre, Lafarge Group, Oracle Corporation and Unisys Corporation; and founded and directed Sistemas Abiertos. He holds a degree in Computer Engineering from Caracas, an MBA from Cambridge University, and a Ph.D. from Universidad Complutense (Madrid).

Company Profile (Friendly Technologies)

Friendly Technologies logo
Friendly Technologies is a UK start-up developing a radically new approach to RFID aimed at protecting privacy and security whilst improving tag affordability.
 
Our patented invention renders tags simpler and more reliable, opening up the possibility of using low-density, low-cost tag manufacturing techniques such as printed electronics. This makes our tags ideal for most FMCG applications, specially inventory visibility and anti-counterfeiting.
 
Our technology addresses many of the current challenges that have been encountered by supply chain partners as they seek to reduce costs and streamline operations through RFID.
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