Background
29 Oct 2024

Kia: Bio-PU
Kia Corporation, headquartered in Seoul, South Korea, is a globally recognized automotive manufacturer and a subsidiary of Hyundai Motor Company. With the introduction of the new EV9, Kia intends to eliminate the use of animal leather in all upcoming models. Instead, the company will utilize Bio-PU (bio-polyurethane), sourced from natural materials like corn and eucalyptus, as a substitute for leather and PVC (poly vinyl chloride).
Included are:
Full profile interview: SWOT
14 Mar 2023

Ford Motor Company (2023)
4 Mar 2022

Kia Accelerates Electric Vehicle Transition
Kia Corporation has announced its four key business targets for 2030. These core business aims include: accelerating electrification and achieving annual sales of 1.2 million battery electric vehicle units by 2030; reaching 4 million annual vehicle sales by 2030, including over 2 million eco-friendly models; expanding the application of connected car feature and autonomous driving technologies to all new vehicles: and become the number one brand in the global purpose-built vehicle market by 2030.