Zendar
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2023
2 Feb 2023
Plastic Omnium: Automotive Radar Built Into the Bumper
Zendar has the only other system that IDTechEx thinks is similar to this. Zendar uses cheap radar units working cooperatively with a central processor to create a large virtual aperture. They are able to get much higher resolution than a single, stand-alone unit. However, this requires at least two radars and a fairly powerful computer to process the information. It is therefore more expensive and less elegant than Plastic Omnium's approach. Plastic Omnium has not released performance metrics, so it will need to offer similar performance to be an easy win over Zendar.
2022
2 Nov 2022
Metamaterials Markets 2023-2043: Optical and Radio-Frequency
IDTechEx Report: Brendan Beh, Dr Matthew Dyson, Dr Yu-Han Chang and Dr James Jeffs
6 Jun 2022
Zendar: High Performance, Cheap Automotive Radar
Zendar is a start-up working on improving automotive radar. Zendar believes that current automotive radar is limited by the weak computational processing power embedded in the sensor. They suggest a move to a central processing unit with more computational power which can handle multiple radar front-ends at one time. This would be a similar architecture to Tesla in the way it handles its camera information.
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30 May 2022
Spartan Radar: Radar-Enhancing Software
Zendar is working on coherent and synthetic aperture approaches, in combination with super-resolution algorithms for radar. Zendar's approach is essentially hardware agnostic but requires a centralised sensor fusion architecture, which is not yet common in the automotive industry.
