Zendar: High Performance, Cheap Automotive Radar Zendar is a start-up working on improving automotive radar. Zendar believes that current automotive radar is limited by the weak computational processing power embedded in the sensor. They suggest a move to a central processing unit with more computational power which can handle multiple radar front-ends at one time. This would be a similar architecture to Tesla in the way it handles its camera information. Zendar: High Performance, Cheap Automotive Radar