Adding Value to Data using Intelligent Transport Systems and RFID (RFID Europe 2011)

Mr Richard Thurbin, Technical Director
Cloud Amber
United Kingdom
Sep 28, 2011.


Cloud Amber presentation*
Cloud Amber audio*

If you already have access, please [Login]

Presentation Summary

  • Examples of Intelligent Transport Systems implemented in the UK
  • Types of transport data available throughout Intelligent Transport Systems
  • How travel information can add value to RFID transactions
  • How RFID data can add value to transport data for: local & national government, businesses, transport operators and travellers

Speaker Biography (Richard Thurbin)

After heading up the product development team for the UK's market leading real time information system provider, Richard co-founded Cloud Amber in 2006. Cloud Amber offers a range of products and services initially to the Urban Traffic Management Control market and now Intelligent Transport Systems as a whole. In four years Cloud Amber has grown to market leader position within UTMC and boasts customers including for Traffic Wales, Travel South Yorkshire, West Yorkshire Metro. Richard is skilled and experienced in product design, on-shore & off-shore outsourcing, intellectual property management, product management and all other aspects of product and business growth.

Company Profile (Cloud Amber)

Cloud Amber logo
Cloud Amber products enable Traffic Managers to model, monitor and control the environmental effects of travel as well as reducing congestion to maximise the use of a limited road network. From this same data source Cloud Amber provide our Voyager products and services relating to accidents, roadworks, congestion, air quality and the state of the road network in general to empower road users to make informed travel decisions to avoid congestion hotspots.
Additionally, the Cloud Amber experience in technically complex and demanding environments to new markets with innovative ideas. Our Echo products are specifically designed to address the particular requirements of Emergency Services in delivering fast efficient services when required, where required.
View Cloud Amber Timeline