Introducing Smart Packaging In An FMCG Company (Printed Electronics Europe 2019)

Mr Jonas Vandercruys, Project Manager/Product Development
AB-inbev
Belgium
 

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Presentation Summary

What are the hurdles for smart packaging in an FMCG company? Where can connected packaging provide a benefit in a complex supply chain? How can active packaging guide consumers to your brand by providing a real benefit?

Speaker Biography (Jonas Vandercruys)

Jonas Vandecruys is Functional packaging specialist within the Global packaging innovation department.
This is where we shape the future looks of beer packaging!

Company Profile (Anheuser Busch)

Anheuser Busch logo
GITEC is AB InBev's Global R&D Center, located in its own secure facility at AB InBev's Global Headquarters in Leuven, Belgium. Within, a diverse team of more than 120 scientists and specialists, pulling from more than 20 nationalities, work diligently to achieve GITEC's Dream: bringing people together to create and deliver winning innovation and technologies. GITEC's employees collaborate with multiple partners across the globe to continuously develop new raw and packaging materials, improve our processes and brew new products to deliver better world, quality and innovative products to our consumers.
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