Pharma's Emerging Role in Digital Health (Wearable Technology LIVE! USA 2014)

Healthcare is going through major changes that disrupt the entire healthcare industry.

Patients have access to information and new tools giving them access to check their own health as easy as checking emails.

How does large pharma company with a 150 years old history of success leverage the innovations and work with the new players in digital health?

Dirk will also give examples of how open innovation is already successfully applied at Bayer.

Dirk Schapeler is Vice President Digital at Bayer LLC based in San Jose, CA and leads the BETS team. BETS's (=Bayer Emerging Technology Solutions) focus is on connecting with small and large technology companies to establish partnerships, new products and service offerings and create new revenue streams in lifesciences. The team includes data scientists, business model experts and physicians. Ideas and technologies can be bold and risky as long as they represent a major opportunity for Bayer in the 3-5 year time horizon.

Dirk previously served as Head of Bayer's LifeScience iHUB innovation center that he founded in Mountain View in 2015. Prior to that he served as the CEO of Bayer's ViviTouch subsidiary Artificial Muscle Inc. in Sunnyvale. An engineer in electronics and mechanics he studied in Karlsruhe, Germany.