Pushing the Boundaries of Passive RFID (RFID Europe 2011)

Dr Humberto J Moran, CEO
Friendly Technologies
United Kingdom


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Presentation Summary

  • Security and consumer privacy are important challenges
  • Introducing a passive RFID system that uses modified Gen2 tags with inbuilt security
  • Applications impossible to achieve with conventional RFID

Speaker Biography (Humberto J Moran)

Dr Humberto Morán, Founder and Director of Friendly Technologies, has an extensive background in entrepreneurship, RFID, project management and software development. He is an RFID expert to the European Commission and is CEO and founder of Open Source Innovation Ltd, a charity promoting open source software for RFID which first proposed the FP7 ASPIRE project currently under development. Before, Humberto worked for the Auto-ID Centre, Lafarge Group, Oracle Corporation and Unisys Corporation; and founded and directed Sistemas Abiertos. He holds a degree in Computer Engineering from Caracas, an MBA from Cambridge University, and a Ph.D. from Universidad Complutense (Madrid).

Company Profile (Friendly Technologies)

Friendly Technologies logo
Friendly Technologies is a UK start-up developing a radically new approach to RFID aimed at protecting privacy and security whilst improving tag affordability.
Our patented invention renders tags simpler and more reliable, opening up the possibility of using low-density, low-cost tag manufacturing techniques such as printed electronics. This makes our tags ideal for most FMCG applications, specially inventory visibility and anti-counterfeiting.
Our technology addresses many of the current challenges that have been encountered by supply chain partners as they seek to reduce costs and streamline operations through RFID.
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