Will They Wear It? What Makes A Wearable Socially Acceptable
Santa Clara Convention Center, CA, USA
14:20 - 14:40
The WEAR Scale is a predictive tool that measures the social acceptability of any wearable device or prototype. Dr. Kelly will provide the 14-question WEAR Scale along with instructions for its use. She'll also discuss the scale's development, explain its two critical factors, and provide data on some current wearables.
Speaker Biography (Norene Kelly)
Norene Kelly received her doctorate in Human Computer Interaction from Iowa State University and her work researching and developing the WEAR Scale received a Research Excellence Award. She has implemented various methods of research to improve user experience in a number of industries.
Company Profile (UEGroup)
UEGroup is a User Experience Research and Design company located in the Silicon Valley. As a full-service agency, they provide actionable results and user-centered solutions to clients' goals. Their state-of-the-art lab and remote testing capabilities allow them to be a "one-stop shop" for turnkey research, design and development. UEGroup has established long term relationships with leaders in the entertainment and digital media field, medical, consumer electronics, gaming, wearable and handheld industries.