The consumer electronics market is fast paced, fashion led and always in need of new functionalities.
In this presentation, you will learn how shape memory alloy (SMA) technology can deliver high fidelity touch in a very small envelope, creating a new future for the consumer electronics market and beyond.
Andrea is the Head of New Products at Cambridge Mechatronics (CML), his focus is the commercialisation of CML's SMA platform technology in the haptics market. Andrea has extensive experience in commercialising cutting edge technologies and innovation. Before joining Cambridge Mechatronics, he worked at Audio Analytic, the world leader in sound recognition, where he was responsible for the company entry into and growth in the IoT space. Prior to that Andrea worked at Cambridge Enterprise - the technology transfer office for the University of Cambridge. Andrea has a PhD in Physics from the University of Cambridge where he still mentors postgraduates with an interest in entrepreneurship and technology commercialisation.
Cambridge Mechatronics Limited (CML) is a multidisciplinary engineering company that leverages smart materials to design and develop miniature motors (actuators) for use across a variety of applications.
CML's patented platform technology uses a smart material called shape memory alloy (SMA). CML has world-leading expertise in designing SMA-based actuators for electronic devices. The SMA wires in CML's actuators are less than a human hair in diameter and can be controlled to an accuracy of the wavelength of light. These actuators are particularly suited to applications that require high precision and force in a compact and lightweight design.