Creating Smart Surfaces With Plastic Displays (Printed Electronics & Photovoltaics USA 2009)

With more than two decades of experience in the display and electronics industries, Sriram Peruvemba leads the worldwide marketing team at E Ink Holdings, the global leader in electronic paper (ePaper). Peruvemba is responsible for strategic, inbound and outbound marketing for the Company's ePaper and LCD businesses, including brand and product management, product marketing, marketing communications, social media strategy and public relations.

 

Since joining E Ink in 2007, Peruvemba has been instrumental in positioning the company as the leader in ePaper displays. Under his direction, E Ink has successfully launched product platforms that currently maintain more than 90 percent share in the multi-billion dollar eReader market.

 

Peruvemba was a key participant in the sale of E Ink to Prime View International, and the subsequent renaming of the parent company and its ePaper businesses to E Ink Holdings. He was also responsible for re-branding the new entity, including developing a new corporate identity.

 

As the go-to expert source on displays and related technology for many of the leading technology writers in the country, Peruvemba is frequently quoted in the Wall Street Journal, New York Times, Forbes, Bloomberg, Financial Times, and many other publications. He is also regularly invited to present at major technology conferences, has published several articles and white papers, and often leads seminars and classes on the display industry.

 

His 25 years of experience in the electronics industry include marketing LCD, CRT, TFEL, OLED, LED, Plasma and ePaper displays into the mobile, industrial, medical, signage and TV markets. He earned a BSEE, a MBA and a Post Graduate Diploma in Management. Previously, Peruvemba held senior level positions at Sharp Corp, TFS Inc, Planar Systems and Suntronic Technology.

E Ink is the originator, and commercial leader in ePaper technology. E Ink was spun out of the MIT Media Labs as a startup in Cambridge MA in 2007 and its microencapsulated electrophoretic display technology is now the display of choice for eBook readers and electronic shelf labels, and in increasing use in wearables, signage and IoT. These displays are reflective, fully bistable, and capable of maintaining an image for years with no power. The flexible front planes are coated roll to roll kilometers at a time. Worldwide operations include R&D facilities in the US, Taiwan, and Japan and manufacturing in the US, Taiwan, and China.