NFC Bridging the Internet of Things: Status Report, Payment Update, Hot Application Areas (Internet of Things Applications USA 2014)

Ms Paula Hunter, Executive Director
NFC Forum
United States


Santa Clara 2014 Presentation - NFC Forum*
Santa Clara 2014 Audio Presentation - NFC Forum*

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Presentation Summary

  • NFC status report: latest growth stats and NFC Forum progress
  • Payment update: challenges and opportunities (including HCE)
  • NFC in the IoT today: the apps that are gaining traction
  • Playing well with others (BLE, Wi-Fi)

Speaker Biography (Paula Hunter)

Paula Hunter has a deep and broad background in technology association leadership, management, marketing, operations, and business development. Before joining the NFC Forum, she served for several years as Executive Director of the Outercurve Foundation, a non-profit foundation with the mission of enabling the exchange of code and understanding among software companies and open source communities. Prior to Outercurve, she was Director of Operations for the Search Engine Marketing Professional Organization (SEMPO), and director of worldwide marketing and business development for the Open Source Development Labs (OSDL), where she was instrumental in driving membership growth to increase industry awareness of OSDL programs. Ms. Hunter's experience also includes key roles in several technology companies, ranging from small start-ups to large multi-national corporations.

Company Profile (NFC Forum)

NFC Forum logo
The NFC Forum ( was launched as a non-profit industry association in 2004 by leading mobile communications, semiconductor, and consumer electronics companies. The Forum's mission is to advance the use of Near Field Communication technology by developing specifications, ensuring interoperability among devices and services, and educating the market about NFC technology. The Forum's global member companies are currently developing specifications for a modular NFC device architecture, and protocols for interoperable data exchange and device-independent service delivery, device discovery, and device capability. Only member companies can participate in the Forum's certification program of NFC devices, readers and tags. The NFC Forum's Sponsor members, which hold seats on the Board of Directors, include leading players in key industries around the world. The Sponsor members are: Apple Inc., Dai Nippon Printing Co. Ltd., Google, Inc., Infineon, Intel, Mastercard Worldwide, NXP Semiconductors, Qualcomm, Samsung, Sony Corporation, STMicroelectronics, and Visa Inc.
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