Continental AG Continental AG is a German multinational company that specializes in the manufacturing of several automotive parts such as tires, brake systems, powertrain, chassis, and interior electronics. Founded in 1871, it has cemented its position as a market leader on multiple fronts. This profile will focus on Continental's approach to automotive displays, particularly its work on heads-up displays (HUD), where it recently presented a new scenic HUD at CES 2023 as well as a Curved Ultrawide Display covering the entire cockpit of a passenger vehicle. Continental AG

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