A Good Idea Is A Good Idea. A Good Idea In Market Is Great Idea (Printed Electronics USA 2018)

Christine Di Fabio,
Ahead Of The Curve


USA 2018 (pdf) Presentation - IDTechEx*
USA 2018 (audio) Presentation - IDTechEx*

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Presentation Summary

The discussion takes root from experiences and learnings involved with bringing innovation to market over the past three decades. For people at lab benches, start up's or in large multinationals wondering why you can't get traction with your innovation these learnings are critical. When addressed successfully landing your innovation in market will be significantly easier and the value it generates will come much quicker for yourself, your business and your investors:
• Market Readiness Reality
• Solution Ready Integration
• Manufacture Base Structured
• Costing Understood
• New Markets Are Everywhere
• Ideas Are Dynamic

Speaker Biography (Christine Di Fabio)

After 21 years with Unilever in global R&D Packaging, Customer Packaging, and Innovation roles, Christine started on a new direction in July 2018. With three other partners, including two from the Unilever innovation team, they have cofounded Ahead Of The Curve Group. Their focus is on getting new solution innovation and technology advancements into market successfully.

Company Profile (Ahead Of The Curve)

Ahead Of The Curve logo
We are an innovation execution team with over a century of global experience in research and development, packaging and marketing within the Technology and Fast Moving Consumer Goods (FMCG) industries. We drive performance in a connected world through design, process, network and technical know-how. This enables your business to launch solutions successfully across multiple markets. Our approach is to collaborate with our clients to deliver mutual value and sustained competitive advantage. Our pillars of expertise are: Connected Solutions, Innovation Ecosystem and Packaging Performance. Within each pillar we strive to provide our clients with the progressive thinking that will keep you .... Ahead Of The Curve.
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