Digital Of-Home Industry Needs (Printed Electronics Europe 2013)

 

Eric Penot has been the JCDecaux Digital Media Director since April 2009. His role is to define the Digital strategy and to coordinate and promote the development of Digital in the Group worldwide.

 

Prior to this, he was the CIO of JCDecaux North America, Inc for 10 years. He has prepared JCDecaux to lead the Digital revolution in the North American Out of Home advertising industry.

 

Prior to JCDecaux, Eric Penot was the Director of IT for Havas Regies in France, a Subsidiary of Vivendi, in charge of the advertising commercialization for the 10 largest French local newspapers. Eric Penot has also worked 6 years as a consultant for Cap Gemini in France.

JCDecaux is the world's largest Out-of-Home advertising company with sales of $4 Billion in 2016. Reaching relevant audiences in over 75 countries. With sector-leading expertise and solutions, JCDecaux helps brands build meaningful interaction and scalable brand communication with their consumers around the world.