On The Way To Sustainable Mobility - The Launch Of The Toyota Fuel Cell Vehicle Mirai (Electric Vehicles: Everything is Changing. Europe 2016)

Mr Andy Fuchs,
Toyota Motor Europe


Europe 2016 Presentation - Toyota Motor Europe*
Europe 2016 Audio Presentation - Toyota Motor Europe*

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Presentation Summary

"Hydrogen as an alternative fuel"
The current EU Directive on clean transport aims at a massive acceleration of the development of a climate-friendly infrastructure. By 2020, there should be a reliable network of H2 stations, which will allow to easily move around with environmentally friendly fuel cell vehicles. In parallel, the automotive industry is working to create the necessary steps into mass production.
Fuel cell vehicles are absolutely free of emissions (and noise), emitting only water vapor. Looking at the energy turnaround and the grid integration of renewable energies, hydrogen plays an increasingly important significance as an energy storage. Also in Toyota's sustainable mobility strategy hydrogen plays a central role. Fuel cell vehicles can reach driving ranges of 500 km with the usual refueling times of around three minutes.
Hydrogen is thus not only an emission-free energy sources. Hydrogen is an engine for innovation and added value far beyond the automotive sector.

Speaker Biography (Andy Fuchs)

Degree in Business Administration specializing in Marketing and International Management at the University of Mannheim.
Start of his career as a trainee at Audi in Ingolstadt, then held various positions in sales and marketing for the regions of Scandinavia, Eastern Europe, UK and Spain. 1997 - 1998 in charge of establishing Audi in Argentina
1999 move to Toyota Motor Europe headquarters in Brussels and head of marketing for Lexus in Central Europe. 2004 takeover of the responsibility for marketing, public relations and business development for the Toyota Formula 1 team in Cologne.
Since September 1, 2011 till December 2016 Head of the Toyota Group Representative Office in Berlin in charge of Governmental Affairs and advanced technology programs - including hydrogen - for Toyota in Germany, with the additionally assignment as, Head of Press and PR at Toyota Deutschland GmbH in Cologne as of September 1, 2013 till November 2014.
As of 01.01.2017, Project General Manager Toyota Mobility Foundation - Europe.

Company Profile (Toyota Motor Europe)

Toyota Motor Europe logo
Toyota is one of the world's leading automotive companies and has a proud history of environmental leadership. Toyota believes that it must continue to make the environment a priority management issue, if the automobile is to remain a positive force for progress. Only in this way automakers can successfully meet the challenges of the future, including CO2 reduction, air quality and energy diversity. Toyota strives for zero emissions at every stage of a vehicle's life cycle, from initial research and development, through design and customer use through to final disposal. Now more than ever Toyota is committed to developing advanced and innovative technologies to make the break from dependence on oil, which is key to securing a low-carbon society.
Toyota's strategy of developing greener vehicles involves the simultaneous exploration of a wide variety of technological solutions including Hybrids, Plug-in Hybrid Electric Vehicles, pure Electric Vehicles and Fuel Cell Electric Vehicles. These different applications of full hybrid technology will each play their role and co-exist in the future, in line with Toyota's principle of 'the right car at the right place at the right time'. To date, Toyota has sold over 8 million hybrid vehicles around the world.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota's European manufacturing and engineering operations. Toyota's operations in Europe are supported by a network of 30 National Marketing and Sales Companies across 56 countries and has invested over € 7 billion since 1990 in Europe.
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