Toyota is one of the world's leading automotive companies and has a proud history of environmental leadership. Toyota believes that it must continue to make the environment a priority management issue, if the automobile is to remain a positive force for progress. Only in this way automakers can successfully meet the challenges of the future, including CO2 reduction, air quality and energy diversity. Toyota strives for zero emissions at every stage of a vehicle's life cycle, from initial research and development, through design and customer use through to final disposal. Now more than ever Toyota is committed to developing advanced and innovative technologies to make the break from dependence on oil, which is key to securing a low-carbon society.
Toyota's strategy of developing greener vehicles involves the simultaneous exploration of a wide variety of technological solutions including Hybrids, Plug-in Hybrid Electric Vehicles, pure Electric Vehicles and Fuel Cell Electric Vehicles. These different applications of full hybrid technology will each play their role and co-exist in the future, in line with Toyota's principle of 'the right car at the right place at the right time'. To date, Toyota has sold over 8 million hybrid vehicles around the world.
Toyota Motor Europe NV/SA (TME) oversees the wholesale sales and marketing of Toyota and Lexus vehicles, parts and accessories, and Toyota's European manufacturing and engineering operations. Toyota's operations in Europe are supported by a network of 30 National Marketing and Sales Companies across 56 countries and has invested over € 7 billion since 1990 in Europe.