Background: Competitors
1 May 2025

Slate Auto
Ford's F-150 Lightning, starting at US$54,995 for the Pro trim, offers a full-size electric pickup with up to 320 miles of range and advanced features like BlueCruise driver assistance. While it targets a different segment than Slate's compact, minimalist truck, Ford's established brand and production capacity make it a significant player in the EV pickup market. Ford has announced plans to launch a smaller, more affordable electric pickup truck around 2026, with a target starting price of approximately US$25,000.