Gold conductive inks- where are the markets?

This article discusses opportunities for printable nano-gold inks. The conductivity of nano gold inks are similar or lower than most existing printable pastes and inks including the silver based ones. The lower conductivity translates into a larger volume for reaching the same conductivity level. Gold is also more expensive per kilogram than most other metals. This means that gold inks are both over-priced and underperforming, suggesting that they will locked out of most volume applications. The question will therefore be what attributes do gold inks offer that can create niche market segments, what these niche markets are likely to be and how large they will become. The article exactly addresses these questions.