Harnessing E-Technologies to Step Change How Consumers Interact with Premium Drinks Brands (Printed Electronics USA 2012)

e- technologies and social media have impacted the way Diageo market our brands, enabling consumers to interact with brands like never before. Likewise, the rate of development of technologies is increasing exponentially opening up further opportunities to promote our brands and driving down costs making technologies previously seen as aspirational, everyday. Our challenge is to overcome the barriers in the supply chain to create solutions that excite consumers and they want to purchase.

I qualified as Mechanical Engineer from Loughborough University in the UK and spent the next 15 years working in the packaging industry in a number of Engineering and Technical roles. In 2005 I joined Diageo at their global innovation centre at Bishop's Stortford, just north of London, UK.

 

Since then I have led a number of technical projects, working with suppliers across the globe to deliver new and innovative ways to enjoy Diageo's brands, including the Guinness Surger and Smirnoff Mojito Dispense Fount.

Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, beer and wine categories. These brands include Johnnie Walker, Crown Royal, J&B, Buchanan's, Windsor and Bushmills whiskies, Smirnoff, Ketel One and Cîroc vodkas, Captain Morgan, Baileys, Jose Cuervo, Tanqueray and Guinness.

Diageo was formed in 1997, following the merger of GrandMet and Guinness, and is headquartered in London. The word Diageo comes from the Latin for day (dia) and the Greek for world (geo).

We take this to mean every day, everywhere, people celebrate with our brands.