Background: Competitors
1 May 2025

Slate Auto
Ford's F-150 Lightning, starting at US$54,995 for the Pro trim, offers a full-size electric pickup with up to 320 miles of range and advanced features like BlueCruise driver assistance. While it targets a different segment than Slate's compact, minimalist truck, Ford's established brand and production capacity make it a significant player in the EV pickup market. Ford has announced plans to launch a smaller, more affordable electric pickup truck around 2026, with a target starting price of approximately US$25,000.
Background
14 Apr 2020

Canoo
Subscription based EV Mobility Startup
29 Jul 2019

6 Notable Electric Vehicle Startups, Profiles - US and Europe
Whilst the automotive startup landscape is a challenging one, EV startups may benefit from being able to begin with a clean slate, without the legacy of an ICE based history hindering their efforts. This deck presents short profiles for six EV startups founded in either the US or Europe.
Included are: