Brand Protection Using Ultra-Small Embeddable RAIN RFID Tags (Internet of Things Applications USA 2018)

Mr Gerry Hubers, Market Segment Manager
Murata Electronics NA Inc
United States


USA 2018 (pdf) Presentation - IDTechEx*
USA 2018 (audio) Presentation - IDTechEx*
USA 2018 (video) Presentation - IDTechEx*

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Presentation Summary

Companies are now increasing focus on protecting their brand identity. This use case will outline the introduction and implementation of adding an ultra-small embeddable
RAIN RFID tag into a consumer product for permanent identification to preserve brand protection. Not only has the project been successful, additional benefits were later identified.

Speaker Biography (Gerry Hubers)

Gerry Hubers is a Sr. Business Development Manager for Murata Electronics N.A., where Gerry is responsible for the education, marketing and promotion of Murata's RFID / NFC products.
Hubers began his career with Murata in 1990, where he's held positions in product engineering, product management and marketing for some of Murata's latest emerging technologies.
In his spare time, he can often be found preparing for a long distance endurance event - we don't ask why?

Company Profile (Murata Electronics)

Murata Electronics logo
Murata Manufacturing Co., Ltd. is a worldwide leader in the design, manufacture and sale of ceramic-based passive electronic components and solutions, communication modules and power supply modules. Murata is committed to the development of advanced electronic materials and leading edge, multi-functional, high-density modules. The company has employees and manufacturing facilities throughout the world. For more information, visit Murata's website at External Link.
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